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Add Breadcrumbs to Your Pages

Adding breadcrumbs can be very beneficial to your website, especially if it’s an eCommerce one. This is due to the fact that they create structure within your site.

Most, if not all on-line stores, link their products from their category pages. This means that the category pages send some equity to the product pages, making them stronger. Not a bad thing, overall.

However, I’m pretty sure though that you want your category pages to rank high, because those are the ones optimized for the keywords with the most search volume. With Breadcrumbs, you will consolidate the strength of your Category pages by linking to them with all your subcategories and related products.

If you’re using a CMS, things are pretty easy. Most templates already come with breadcrumbs, so make sure you check the template’s settings first. If not, you can search the web for “Your CMS Platform” + “breadcrumbs plugin/extension/module”. I’m sure there’s something out there for you.

On a custom platform you might not be able to do it yourself without coding knowledge. However, a programmer should be able to do it pretty quick, so it won’t be a big expense.

Install an SSL Certificate

SSL has become a ranking factor since 2014. If you’re wondering why, the answer is pretty simple. Because of security. Cybercrime has been on the rise constantly and more and more people share more and more sensitive data on the web.

Installing an SSL should be pretty easy. Most of the time, your hosting provider can help you. However, there is a simpler solution which is also free: CloudFlare. You simply have to change your domain’s nameservers to point out to CloudFlare and then CloudFlare will act as a filter, blocking spam and bad IPs from reaching your server.

Beware, though! Migrating to HTTPS can cause some serious SEO issues!

If you want to know more, you can read this detailed guide about migrating from HTTP to HTTPS.

Implement Web Traffic Tracking on Your Site

Tracking is extremely important. If you don’t track your rankings and traffic, you can’t spot the issues with your website.

What pages do the users leave quickly? You know you can improve those first, especially if the search volume for them is high!

Also, if you don’t monitor your organic search traffic you can’t know if you’re making any progress and, worse, you won’t know if the search engines penalized you or your rankings have dropped.

You can use Google Search Console and Google Analytics to monitor your organic search traffic and issues with your pages. They’re fairly easy to install as long as you have access to your server. You might even be able to install them via a plugin for your CMS. I recommend using Google Tag Manager to implement all tracking codes. They will be easier to manage afterwards.

If you want to go to the next level, you can try things like HotJar, which creates a heatmap of where your users click most on a page. However, that’s a lot harder to understand and improve correctly, so an experienced person is required.

Prioritize Web Pages in Website Navigation

Navigation is the most important structure element on your entire website. Why? Well, because it’s the first thing linking to your ‘other’ pages and it’s usually at the very top of the page, giving those links a lot of weight.

You can see, for example, that pages optimized for some of our most important keywords are linked to right from the navigation menu. These links are found on every page on the website, making those pages look very important in Google’s eyes.

That’s actually one of the reasons the Homepage has such high authority on all sites. It’s because, usually, the logo on every page links to it.

Increase Web Site Speed

Although images have the most impact, there are other elements that can affect your site’s loading speed. Most of the time it’s related to files, but other times it can be because of PHP conflicts or database queries taking very long to load.

To avoid conflicts and slow database loading times, you can try and limit your plugin use to the very minimal. Do you have a lot of unnecessary plugins and extensions? Get rid of them. Do you think something looks nice on your site, but you rarely every use it or it provides little value? Get rid of it.

You can start by removing your slider plugin, for example. Replace the slider with a static image and a CTA button. Why? Well, it turns out that sliders kinda suck! People rarely click on those offers, they take up a lot of space and resources and they can be very annoying when you’re reading something and the image shifts automatically.

Some other things you can do to increase your site’s speed include having a great hosting provider and minimizing the resources needed to load a page. You can use PageSpeed Insights and GT Metrix to monitor these issues.

Some are easy to fix and some are not. For example, a caching and file minification plugin like W3 Total Cache (for WordPress) can be useful. You can use this guide to set it up properly. However, beware of possible CSS and JS issues and conflicts that might mess up your design and functionality. Usually, disabling minification will fix the issue, but have a backup of your files and database before you change anything!

In Page Speed Insights check your server’s response time. If multiple tests show that the response time is over 2.5 seconds, you can consider switching to a better hosting provider.

You should also take a look at this Technical OnPage SEO Guide. Not everything there is easy to implement, but considering that it’s OnPage SEO, you have complete control over it, so it’s worth doing!

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