Repurposed old content is an SEO goldmine.
Once you have compiled your list of cadaverous content, you can begin reworking these pieces to drive a new wave of results.
The first step in this process is to determine if there have been any new happenings or recent developments on your topic since the original piece was produced; you want your content to be as up-to-date and accurate as possible.
Next, it’s wise to conduct keyword research again. If your content is more than a year old, the best words and phrases to leverage may have changed. A few years back, long-tailed keywords did not have the power they do today. Mobile and voice-to-text search have both greatly altered the way people present queries; this needs to be taken into consideration when formulating your keyword strategy. Also, be sure to optimize your publication for semantic search by including companion keywords, utilizing synonyms and variations of words, and writing in your audience’s organic language.
With older pieces of content, there is a good chance that many of the links that were once present are now broken; remove any of these defunct portals. Take things further by strengthening your internal linking through incorporating hyper-links to other relevant content that holds authority. Additionally, you will want to bolster the number of links to respected websites. High authority sites are those such as reputable news sources, educational sites and other trusted and high-ranking pages. Search engines take into consideration these types of links, giving your content credit as a more trustworthy destination.
Once you have updated your content to include more current information, relevant and high-ranking keywords, and plenty of authoritative internal and external links, it is time to promote it all over again. Publish the piece on various social media websites, send out the update to your email subscribers, push it to the homepage of your web-page; use all the tricks in your marketing toolkit. People won’t be interested in your newly revamped content if they don’t know that it exists.
Not all content needs to be deeply researched and created from scratch. You can save tons of time and energy by simply resurrecting old content with new information and allowing it to work its magic all over again. The key is to make sure that you abide by today’s best practices, incorporate the most cutting edge information possible, and to be sure that your offerings are useful by offering up direct answers to some of the most common questions your audience has. Don’t let your old brilliant ideas become irrelevant.