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Make Changes and give Old Content some New Life

Repurposed old content is an SEO goldmine.

Once you have compiled your list of cadaverous content, you can begin reworking these pieces to drive a new wave of results.

The first step in this process is to determine if there have been any new happenings or recent developments on your topic since the original piece was produced; you want your content to be as up-to-date and accurate as possible.

Next, it’s wise to conduct keyword research again. If your content is more than a year old, the best words and phrases to leverage may have changed. A few years back, long-tailed keywords did not have the power they do today. Mobile and voice-to-text search have both greatly altered the way people present queries; this needs to be taken into consideration when formulating your keyword strategy. Also, be sure to optimize your publication for semantic search by including companion keywords, utilizing synonyms and variations of words, and writing in your audience’s organic language.

With older pieces of content, there is a good chance that many of the links that were once present are now broken; remove any of these defunct portals. Take things further by strengthening your internal linking through incorporating hyper-links to other relevant content that holds authority. Additionally, you will want to bolster the number of links to respected websites. High authority sites are those such as reputable news sources, educational sites and other trusted and high-ranking pages. Search engines take into consideration these types of links, giving your content credit as a more trustworthy destination.

Once you have updated your content to include more current information, relevant and high-ranking keywords, and plenty of authoritative internal and external links, it is time to promote it all over again. Publish the piece on various social media websites, send out the update to your email subscribers, push it to the homepage of your web-page; use all the tricks in your marketing toolkit. People won’t be interested in your newly revamped content if they don’t know that it exists.

Not all content needs to be deeply researched and created from scratch. You can save tons of time and energy by simply resurrecting old content with new information and allowing it to work its magic all over again. The key is to make sure that you abide by today’s best practices, incorporate the most cutting edge information possible, and to be sure that your offerings are useful by offering up direct answers to some of the most common questions your audience has. Don’t let your old brilliant ideas become irrelevant.

Get found on Google with Search Engine Optimization

In order for a website to be found on search engines your site and all of its pages and posts should be optimized and registered on search engines. This is the foundation of Search Engine Optimization or SEO.

Intelligent search engine optimization is the first and most important step in any INTERNET marketing campaign. Careful manipulation of your site’s coding, structure and content can produce massive gains in your Google rankings and dramatic increases in high-quality, targeted visitors. This is one of the important aspects that affects your Organic Google position and can result in an influx of free traffic.

So Where do I start with Search Engine Optimization?

Keywords
Crucial to SEO is the use of relevant and accurate keywords. This are the words or phrases that potential customers search for. If you don’t have good keywords on your site, you won’t be found.

Content Generation
Creating exciting, unique and attractive content brings users to your site. Search Engines recognize this and reward you by directing potential customers to your site.

Be Mobile Friendly
More than 50% of searches in South Africa are from mobile platforms and this number is set to increase sharply. Having landing pages and a site that is responsive is crucial in the pursuit of greater SEO.

Fast Load Time
The faster a site is, the less frustration it is likely to cause a user. Statistics indicate that 40% of desktop users are likely to leave a site if it takes more than 15 seconds to loads and this figure is higher for those on mobile platforms….see more.

Impose mobile traffic optimization

Developing a solid mobile strategy is key in making your brand succeed. This can also help your business cope with updates in the industry and increase its rankings.

Using SEO in advertising is a great help for your website to obtain more traffic. Optimizing your website can be done either through proper use of keywords or by using pay per click. The higher your website’s traffic is, the greater the possibility that it will end up on the top of a search result, thus further increasing the website’s visibility to your target customers.

Meme Marketing

A meme (pronounced “meem”) is a growing and popular Internet trend where a cutesy or funny image is paired with a clever quote or saying to create an entertaining or funny situation to which we can relate. Memes are also becoming more popular in billboards and other off-line advertising. You can create your own memes at websites like memegenerator.net. They enable you to use your own images and add your own text. Memes are meant to bring humor and entertainment to everyday situations, which can go a long way in the on-line marketing world. They will increase sharing and engagement to help build your social media presence. As always be careful as not to produce and offensive or inappropriate meme. Memes are a fun and interesting way to go viral and take your on-line marketing to the next level for the New Year.
 
Keeping up with the Joneses so to speak in the marketing world can seem impossible at times but you need to keep up with the changes and trends for each year as they evolve and become more important. Take some time to research each marketing strategy and learn as much as you can so 2015 will be your most successful year ever.

Get the Call To Action right in your website

It’s a vital element of every newsletter and it’s responsible for driving most of the sales and clicks.

If your page is missing CTA, your click-thru rate and sales will suffer. Do not make any kind of commitment if you are not committed to stand by it. Provide an incentive for taking action like a free trial for a month, interesting tips or the ability to download a free version of a game or app.

Express your call to action with text (hyperlinked to a certain website) or an image (a button linking to website), to it:

  • Clear and concise
  • Concrete and specific (e.g. “register here” instead of “click here”)
  • Influential with trigger words (expressed by a command verb like “sign up”, “join”)
  • Easy to find in a contrasting colour, so it stands out against the background
  • Clickable
  • Design easy-to-tap touch screen buttons for precise navigation, with responsive design
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