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SEO Strategy has a Irreplaceable Human Touch

SEO Strategy = The Irreplaceable Human Touch

There is no set formula for SEO success. Yet, there are certain aspects of optimization which will help achieve the desired effect; if they are managed correctly.

The first is user experience, or UX, of a website. If you are building or optimizing a website intended to be visited by people, it needs human insight to be truly effective. Things like reduction of bounce rates, time on site, and nurturing leads through the sales funnel requires human analysis. There are, of course, tools to assist, but the decision-making process needs human intervention to be successful.

Development of marketing strategies is another SEO element that you cannot put bots in charge of. Gathering target audience insights, constructing marketing plans and messaging, and strategic planning all tap into human emotions to get consumers to engage with a campaign. Automation services and software are simply not capable of understanding human emotion and, therefore, make poor marketers.

The same goes for PR. Public relations is all about human-to-human connections. Creating personal connections with bloggers, journalists and those who can help you acquire guest posts, features, and backlinks requires manual work and effort.

In a digital environment littered with content, content marketing is another aspect that needs a person to manage and oversee. You, or a content manager, need to create compelling and useful topics, write engaging materials that touch on human pain points, and obtain proper placement to get your materials seen.

For some things, there is just no replacement for a good old-fashioned human efforts. For other things, however, bots are just what the doctor ordered.

Plan Before Your Writing SEO Content.

This is a suggested – Plan Before Your Writing SEO Content.

If you follow these tips you should be able to write SEO-friendly content which your reader will find informative and feel like you are talking to directly to them.

1. Plan before you write. Before you even begin writing you need to think about what you want to tell your reader. Then plan for the tone, the purpose, and what you want your readers to do by the end of the post. Do you want them to purchase something, join an e-mail list, or leave a comment? When you have a good grasp of where you want to go with this post then begin writing.

2. Headers. When you begin writing, you need to use headers and subheaders. The reason for using headers and subheaders is so that you can use keywords better and your article is easily skimmed. Articles that can be skimmed easily are much more likely to be shared.

3. Write informative and engaging material for your readers. The more informative and engaging the article the more it is shared, upping your trustworthiness. It is also better for ranking in the search engines.

4. Don’t short-change the length of your content. If you can make your point in 600 words, then use 600, otherwise, keep writing until the information you are giving is complete and reads naturally.

5. Optimize the images you use. Images are an important element in making your content interesting and shareable. People will share your content more easily and are much more likely to make a purchase if there is an image of the product you are selling. Make sure the picture loads quickly and has keywords in the description of the picture Meta tags.

6. Pay attention to your keywords; place them according to the word count and structure of your article. One thing you do not want to do is stuff your article with keywords. Stuffing will lose you page ranking. Choose your keywords before you start writing — it is then easier to build your topic around the keywords.

7. Set your work apart from others with a unique point of view. Share your experience of a product or service with a story of how it worked or didn’t work, what you liked or disliked, and if you could change something to make it better what it would be. This is sure to engage your reader and set your work apart from others.

The tips above will help you when writing your content so it is informative, authoritative, and shareable.

This will help you in the search engine rankings as well as garner links from other well-known high-ranking writers.

Make Changes and give Old Content some New Life

Repurposed old content is an SEO goldmine.

Once you have compiled your list of cadaverous content, you can begin reworking these pieces to drive a new wave of results.

The first step in this process is to determine if there have been any new happenings or recent developments on your topic since the original piece was produced; you want your content to be as up-to-date and accurate as possible.

Next, it’s wise to conduct keyword research again. If your content is more than a year old, the best words and phrases to leverage may have changed. A few years back, long-tailed keywords did not have the power they do today. Mobile and voice-to-text search have both greatly altered the way people present queries; this needs to be taken into consideration when formulating your keyword strategy. Also, be sure to optimize your publication for semantic search by including companion keywords, utilizing synonyms and variations of words, and writing in your audience’s organic language.

With older pieces of content, there is a good chance that many of the links that were once present are now broken; remove any of these defunct portals. Take things further by strengthening your internal linking through incorporating hyper-links to other relevant content that holds authority. Additionally, you will want to bolster the number of links to respected websites. High authority sites are those such as reputable news sources, educational sites and other trusted and high-ranking pages. Search engines take into consideration these types of links, giving your content credit as a more trustworthy destination.

Once you have updated your content to include more current information, relevant and high-ranking keywords, and plenty of authoritative internal and external links, it is time to promote it all over again. Publish the piece on various social media websites, send out the update to your email subscribers, push it to the homepage of your web-page; use all the tricks in your marketing toolkit. People won’t be interested in your newly revamped content if they don’t know that it exists.

Not all content needs to be deeply researched and created from scratch. You can save tons of time and energy by simply resurrecting old content with new information and allowing it to work its magic all over again. The key is to make sure that you abide by today’s best practices, incorporate the most cutting edge information possible, and to be sure that your offerings are useful by offering up direct answers to some of the most common questions your audience has. Don’t let your old brilliant ideas become irrelevant.

Get found on Google with Search Engine Optimization

In order for a website to be found on search engines your site and all of its pages and posts should be optimized and registered on search engines. This is the foundation of Search Engine Optimization or SEO.

Intelligent search engine optimization is the first and most important step in any INTERNET marketing campaign. Careful manipulation of your site’s coding, structure and content can produce massive gains in your Google rankings and dramatic increases in high-quality, targeted visitors. This is one of the important aspects that affects your Organic Google position and can result in an influx of free traffic.

So Where do I start with Search Engine Optimization?

Crucial to SEO is the use of relevant and accurate keywords. This are the words or phrases that potential customers search for. If you don’t have good keywords on your site, you won’t be found.

Content Generation
Creating exciting, unique and attractive content brings users to your site. Search Engines recognize this and reward you by directing potential customers to your site.

Be Mobile Friendly
More than 50% of searches in South Africa are from mobile platforms and this number is set to increase sharply. Having landing pages and a site that is responsive is crucial in the pursuit of greater SEO.

Fast Load Time
The faster a site is, the less frustration it is likely to cause a user. Statistics indicate that 40% of desktop users are likely to leave a site if it takes more than 15 seconds to loads and this figure is higher for those on mobile platforms….see more.

Impose mobile traffic optimization

Developing a solid mobile strategy is key in making your brand succeed. This can also help your business cope with updates in the industry and increase its rankings.

Using SEO in advertising is a great help for your website to obtain more traffic. Optimizing your website can be done either through proper use of keywords or by using pay per click. The higher your website’s traffic is, the greater the possibility that it will end up on the top of a search result, thus further increasing the website’s visibility to your target customers.

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