#1 SEO Services Company in South Africa

We offer you Best Practice SEO that will dramatically increase your Website Traffic. Tel: 0871950631

Your Competitors Do Better than You On The Internet

This is one factor that’s easy to overlook. You can easily rank lower in search results than your competitors because their SEO efforts are better than yours. Put simply, your links may be good, but their links are even better.

That’s why you should run regular back-link profile audits of competitor sites. This won’t take much time, but will provide enough details to adjust your link building strategy.

To analyze back-link profiles of competitor sites, you can use tools like:

  • Ahrefs
  • Majestic SEO
  • Moz
  • SEMrush
  • SEO Spyglass
  • Raven Tools

Specifically, you should dig deeper into the number of external backspins, referring domains, referring pages, referring IPs, referring subnets, types of links (dofollow, nofollow, text, image, etc.), back-link history, and so on.

This way you will:

  • Learn more about the industry.
  • Sift out sites that are major link providers.
  • Understand your competitors and their strategies better.

You will also identify why they rank higher than you. Maybe their links are of higher quality. Maybe they craft the best content in the niche, and Google naturally loves it. Maybe it is a combination of factors like user experience, site speed, technical issues, etc. But you will get the answer.

If your links aren’t boosting your organic search rankings, then your competitors may be to blame. Never start revising your entire link building strategy before you run a detailed analysis of competitor sites.

Your Site Has a Spammy Anchor List

Google loves links, specifically high-quality editorial links that help identify websites and webpages that bring most value to users. And Google hates link schemes.

Google upgrades its algorithms that distinguish editorial links from paid ones on a regular basis by analyzing link patterns. Here are three examples:

  1. You’ve been in the cleaning business for years, but your site got zero reviews. Suddenly, Google comes across dozens of reviews about your company. All of them feature a link to your site, specifically one single inner page that describes services you provide.
  2. Your site’s backlink profile has been stable for years, but suddenly it receives 100+ inbound links. A massive spike like this, especially if you haven’t posted any content, suggests to Google that something fishy is going on.
  3. You’re smart about links and consistently earn them through guest posts. Unfortunately, all of your articles are published in the sponsored section. This is a clear sign to Google that you paid to be published and, consequently, paid for the link.

A spammy anchor list raises a big red flag to Google, too. Actually, it’s one of the easiest ways for Google to identify spam.

If 100 percent of your site’s inbound links feature one single anchor text, it suggests to Google that:

  • You do everything you can to rank for this phrase.
  • You build links artificially (i.e., purchase them).

This is why you need to diversify your anchors. Links pointing from similar anchor phrases, even if they truly are the best editorial links, will harm your site rankings. Don’t let this happen – perform regular link profile audits.

Don’t use any SEO practices that might suggest to Google that you rely on paid links rather than editorial, naturally-acquired ones. Even if your links are good, and Google thinks that they are bad, no matter what you do, your site is in a real danger zone.

Evaluate your Website

Try your best to be objective. If you were coming to your website for the first time, what would you think of it? How does it make you feel? Irritated? Overwhelmed? Calm? Happy?

There are a lot of things that can contribute to these emotions, such as overall design, colors, fonts, navigation, and images.

Your goal — Take 30 minutes and jot down some things you notice. Consider:

  • Where your eye goes to first
  • If the company contact information is easily found
  • If the site loads fast or slow
  • If the product or service information is up to date
  • Whether the navigation bar makes sense or not
  • Broken links

There. That was easy. Now you have to decide what to do about it. I suggest asking a friend or perfect stranger to evaluate your site too. Someone who is honest and you trust. Because sometimes we think something looks good, but we’re wearing rose colored glasses.

Once you have a second or even third opinion, it may or may not be time for a re-design.

Website Accessibility

Site owners should periodically verify that the site is completely accessible for both search engine spiders as well as users.

Robots.txt, for example, can be useful at times when you do not want a page to be indexed, but accidentally marking pages to block the spider will damage rankings and traffic.

Brands should also look closely at their Javascript coding to ensure that the vital information for the website is easily discoverable. Since customers also regularly complain about error messages and sites failing to load, brands should be checking for 404 pages and related errors.

Given that more searches now occur on mobile than desktop, and the impending switch to a mobile-first index on Google, brands should also ensure that any content published is constructed for mobile usage.

When speaking about the user experience, visitors themselves also pay a considerable amount of attention to load speeds. Brands should optimize for load speeds, watching site features such as cookies and images, that can slow down pages when not used correctly.

Things to do to improve your site’s accessibility:

  • Check that robots.txt is not blocking important pages from ranking
  • Make sure the robots.txt contains the sitemap URL
  • Verify that all important resources, including JS and CSS are crawlable
  • Find and fix any 404 errors
  • Check that all content, including videos, plays easily on mobile
  • Optimize for load speed

Do not use single word keywords

Single keywords words cannot be promoted effectively.

For example, it is not likely that someone looking for “free accounting software download” is going to type just “software” into the search box.

Avoid the most popular keyword phrases because you’ll be competing with millions of other pages for a search engine’s attention. It is unrealistic to think that a new website could rank number one on a popular phrase like “mp3”. More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.

People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

« Older posts