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Get yourself a good domain name

Not surprisingly, URLs containing clear keywords generally perform better than those that appear random or are excessively long.

And in addition to getting you higher placement in search results, having its own domain name gives your site added credibility. You’ll want to make sure the name you choose logically pertains to the subject matter of your site, isn’t too long to remember, and isn’t easily misspelled. Use keywords that a crawler will understand, and try to avoid numerals or abbreviations.

Choose keyword-rich titles for your pages

The [TITLE]; element that appears in your page headers is often used by search engines as the text for their link to your Web site. (As an example, the title of www.amazon.com/gp/browse.html/?node=11091801 is “Amazon.com: Musical Instruments.”) When you just use “Home Page,” your company name, or something similarly uninformative, you are missing an opportunity to drive traffic to your site, since search engines weight [TITLE] elements heavily when determining the relevance of a page to a user’s search. Therefore, try to make your titles easy to understand and rich in the keywords that your customers will be searching for.

Add META elements to your site

Make use of description and keyword properties in your headers’ META elements. META name=”description” content=”[a brief description of your site]” is often used by search engines to determine what your site is about. META name=”keywords” content=”[a list of relevant keywords]” is used less frequently by search engines, but can also help boost your site’s relevance in their eyes. In writing a description and choosing keywords, think about how customers will be looking for information on your site, and choose specific terms that will attract traffic. You may want to use research tools like Wordtracker to help you in this. Avoid using the same set of keywords on every page of your site, however–they should be tailored to each page’s specific content.

Content matters.You will also benefit from providing rich content on your site. It is important that you include at least a few paragraphs of copy that is visible to crawlers and full of keywords, which will enable search engines to better classify your pages. Use the keywords you included in your <META> elements, and don’t be afraid to use them many times within your copy. But, of course, what you write should make sense and be easy to digest, as readability is vital. You should also display text on your site as text, not as images, which crawlers cannot read. Use <ALT> tags for pictures you do use, so that crawlers can get some information out of them, and incorporate HTML navigation wherever it is possible, even if this means adding redundant navigation at the bottom of your pages.

Leverage links

Web sites that are linked to from lots of other sites are often deemed more popular and get a higher ranking in search results. However, more important than the number of links is the quality of those links. Contact owners of other Web sites that score highly for key phrases related to your content, and ask them if they will provide a link back to your site. Make sure, too, that the content on your own site is properly linked together. Crawlers will often start with your home page and then follow links from there to other areas of your site. Therefore, if you fail to provide working links to all your pages, some of your content may end up unindexed.

Register your site

Once you’ve built and optimized your Web site, it’s best to manually register your site with major search engines, like Yahoo!, Google, the Open Directory Project at DMOZ.org, LookSmart, and Ask Jeeves, or have a partner like More Clicks Marketing to do it for you. Registration doesn’t take long, but do be careful to follow the instructions provided by each engine, as they are all a little different. Careless mistakes could keep your site from being indexed properly, or at all.

Avoid pitfalls

Your goal is to increase your search-engine rankings, not to decrease them, but there are some things you can do that will accomplish just that. For example, some search engines don’t index dynamic content on framed pages. If this applies to your site, therefore, think about ways to modify it so that it can be more easily indexed, or create alternate, crawler-friendly versions of your pages. Also, keep in mind that many search engines are familiar with common spamming techniques, like hidden text and irrelevant meta-data, and will take appropriate action when pages using them are detected in their indexes.

Be patient

Above all, remember to be patient! There’s no magic bullet for getting the top spot in search engine indexes. If you’ve spent a lot of time optimizing your Web site and you still aren’t seeing results, it may not make sense spending more time tweaking it so it will surface higher. There are other ways for you to drive traffic to your site on which your time would be better spent.

Don’t use welcome pages

Please, Please , Please – Don’t use welcome pages.

Some websites use a “Welcome to our website” image with a link to the actual site as the index page for the website. Don’t do this. Some search engines might not follow the link on the welcome page and your index page won’t contain any useful content for search engines.

In addition, most web surfers don’t like these welcome pages. Your index page should not look like www.zombo.com.

SEO Website Design leads to Business Success

One of the most demanding aspects of creating and developing a website is to implement SEO in your website design. SEO is gaining importance day by day for last 15 years. Therefore it is necessary to keep that in mind while designing the website.

A website must be designed by keeping in mind the two goals that are:

1) the site must be designed that wows the users and engage them

2) the site must be optimized according to the search engine algorithms. It is essential to maintain the right balance between both of the goals. In this article it is discussed about the tips which will help you make a SEO and a user friendly website.

Keep simple layout:

Keep the simple and clear layout but must be designed effectively. If you try to include lot of thing, then it will be good for search engines but at the same time it will discourage most of the visitors from browsing your website. You must ensure that the navigation links on your website are followed by search engines.

Make use of mouse over on images:

If your website needs both the text and the images, then you must use the mouse over option. This option will turn image heavy site into the site full of content. In the eyes of visitors, the text appears over the image and to the search engines crawlers, the text can easily be crawled and will be seen as a real content.

Manipulate text with CSS:

It is true that graphical text is more attractive than the plain text. But it is essential that search engines must crawl the content, therefore you must manipulate the text using CSS. It will not look attractive as graphical text, but it will be a great improvement.

Create a mobile friendly site:

Most of the people are using mobiles, smart-phones and other devices now a days for browsing the INTERNET. That is why it has become necessary to create and develop a mobile friendly site. Besides this you must test how it works on various devices, so that you can format it correctly.

Good design but more loading time:

Heavy design can slow down the loading speed of the website. If this happens, then it is the time to go back to the site and deduce the heavy images or optimize it. The things which can affect the loading speed are font downloads, SEO plugins, scripts and high resolution images.

Conversion is the king:

creating a well designed website gives you a lot of pride but the thing which matter is conversion. You must try different designs and see that which design brings you the best results. The sales number matters most, therefore create an effective site to raise the conversion rate.

Keyword Research Tools

People use different words when they search for on-line content. These search terms are called keywords.

Keyword research tools can help you discover topics that people are currently searching for that are related to your expertise.

  • Popular Keyword Research Tools:
    Wordtracker: generates keywords for search engine and website optimization.
    www.wordtracker.com/
  • Keyword Discovery: compiles keyword search stats from worldwide search engines.
    www.keyworddiscovery.com/
  • Goodkeywords: downloadable freeware that queries a number of popular search engines to identify good keywords.
    www.goodkeywords.com/
  • Google Alerts: email updates of the latest relevant Google results based on your choice of topic or keywords.
    www.google.com/alerts
  • Google Suggest: as you type in a keyword, Google offers suggestions and shows the number of results.
    www.google.com/webhp?hl=en&complete=1

Example: “Yoga” when entered into Google Suggest tells me that I should write articles about “Yoga Journals” or “Yoga Journaling”.

Choose a reliable hosting service

Your web page should be hosted by a reliable hosting service.

Otherwise, it could happen that your web server is down when a search engine spider tries to index it. If your website fails to respond when the search engine’s index software program visits your site, your site will not be indexed.

Even worse, if your website is already indexed and the search engine spider finds that your site is down, you could be removed from the search engine database.

It’s essential to host your website on servers that are very seldom down.

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