Make your URLs more search-engine-friendly by naming them with clear keywords.
SEO Consult explains: “For instance, it’s easy to understand what ‘www.puppyfun.co.za/puppyhealth/vitamins’ would contain. It’s less easy to understand if the in-house classification system of the business is used, for example ‘www.puppyfun.co.za/11789/s201.htm’. A dynamic URL is similarly off-putting, even if it contains recognisable words: ‘www.puppyfun.co.uk/search/?s=”healt
You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?
The title tag and page header are the two most important spots to put keywords, PC World notes.
BEWARE: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.
It is widely known, that Google (and Bing) do not like repetition regarding the content of a website. Google rewards originality and fresh content. Thus, it is essential to diagnose if your competitors have duplicated content (and if your website does) or they lack of content. The best possible way to make this diagnosis, especially when you have an online shop, is the use of the Duplicate Content tool of Web SEO Analytics where you can make a comparison of 2 websites (of your competitors or your own) and see whether their content is repetitive/duplicated or not. In this way, it will be easier for you to design your own strategy by creating a website with fresh and original content.
With the completion of this analysis you will be able to find and eliminate your weaknesses and with the onsite SEO competitor analysis, you will manage to gradually strengthen your position within the market… The Duplicate Content tool is extremely useful for those of you who own Online Shops (e.g. electronics). Despite the fact that the technical specifications of a camera for example are specific and it’s difficult to find different words to describe the same features, according to Google it is encouraged to use fresh, unduplicated content. Thus, the Duplicate Content tool helps you in an automated way to minimize the hassle of finding out whether or not your website has duplicate content in relation to other pages.
Many people have seen the benefit of having a healthy back-link profile, but many others have also experienced penalties or spent countless hours building links to no avail. While the importance of back-links has certainly dropped, a high-quality link is still powerful. The link itself should not be the goal.
If you post great content, the back-links will follow.
Only optimize your site for the keywords that matter to your business. Understand which words your customers use to describe your product by asking them face to face, on a website form, or in a survey. Once you learn this, structure your Web content around it. Use the same lingo they use on your site, because those are the words and phrases that they use to search for you.