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Month: February 2015

Off-Page Optimization Services

Optimize your web pages and server through effective use of content, keywords, internal links and images. As you create content for your website, remember to focus on the title as this plays a major role with respect to the overall page theme. In order to be assured of a better search engine ranking position, it is imperative to create a well defined title.

Search Engines like Google care more and more about showing search results that are relevant to the users. For this reason your website should have good, relevant content and be as user friendly as possible.

This is what On-Page Optimization is for. We can help you to make your website user friendly and eye-catching. We can also check your content for maximum Search Engine Optimization efficiency.

The On-Page Optimization that we offer includes the following:

  • Setting your server and configuration files for optimal performance
  • Enabling compression
  • Effective internal linking
  • Effective content creation (including keyword use)
  • A monthly Skype consultation with one of our SEO experts
  • For more information, see this On-Page Optimization blog post.

Off-Page Optimization Services

Off Page Optimization is all about increasing the popularity of your website and making it highly visible in your line of business apart from optimizing the site in search engines. You increase visibility through the exchanging of links with other websites or directories, which will give you a much needed competitive edge in web page ranking.

Search Engines like Google prefer to list websites that have a good reputation on the World Wide Web. This reputation is built and boosted (or possibly broken) by the number of people on the internet that are talking about you.

Off-Page Optimization looks at the current on-line reputation of your website and then helps you to fix the problems that are found.

The Off-Page Optimization that we offer you includes the following:

  • Listing your website on various Google, Yahoo and Bing pages and directories
  • Implementing 3 high-quality backlinks per month
  • A monthly Skype consultation with one of our SEO experts

We are in a competition for on-line visibility

With the vast majority of businesses now actively using content marketing as part of their overall marketing strategy (some research puts this number as high as 94% for B2B small businesses), the competition for search engine rankings is fiercer than ever.

And because of this increase in competition, SEOs – both in-house and agencies – are being called on to get all this expensive content ranking well in search engines.

Despite the obvious rise in the popularity of content marketing, the 2014 Moz Industry Survey shows that a greater number of marketing professionals are being tasked with SEO (78%) than are responsible for content marketing (49%).

So to those who say that SEO is dead, I would say ‘not by a long shot’. The tasks and roles associated with SEO may have changed and SEO may be steadily integrating with content marketing, but I don’t see SEO going anywhere anytime soon.

We’ve seen many changes this year when it comes to SEO, but one thing is certain: despite the changes, businesses continue to experience its value in terms of building their reputation, increasing their visibility and getting traffic to their site.

What would you add to this list? What other SEO trends are dominating so far in 2014?

High-quality, Original, Content

I probably should have put this first because it can’t be stressed enough for SEO. Your site needs to provide high-quality and original content. You will read this maybe a hundred times as you research SEO. Content is king. And I firmly believe this to be true. If you are under the impression that the internet is so big that search engines can’t identify content as really unique, guess again. One afternoon spent playing with CopyScape will convince you that there is technology available today that is able to tell you if any given sentence has been repeated anywhere on the Internet.

It’s staggering, actually, when you really think about that. The volumes of data are just outrageous. But if CopyScape can do it, I’m betting that Google can do it also. And I firmly believe that your site receives a positive bump when Google determines that the content is original. Many people have asked me if using content that is repeated on other sites will penalize the site. I believe the answer is no, you will not be penalized by Google (copyright infringement is a completely different and very serious legal topic that I won’t go into today). But I also believe that you won’t get where you want to be by using content that already has high mileage. The other hot debate related to how sites using duplicate content can actually rank higher than the site where the content originated from.

Yes – This has been demonstrated empirically a bunch of times. But you don’t need to be too concerned with that for reasons we will get into later. Just keep your eye on the ball. Put in the time, energy and creativity it takes to create unique content and you will be rewarded. Plain and simple.

Content marketing will replace SEO

Business owners and marketers should continue to focus on creating high-quality content guided by solid keyword research based on SEO competition and keyword research, with a focus on topical and long-tail targeting. But the days of picking a handful of keywords and putting all efforts toward becoming ranked #1 for those keywords are over. Competition is simply too high in all industries now; there’s always going to be at least one other brand doing it better and spending a higher budget than you.