A lot of businesses tend to leave the SEO aspect of their website up to their IT department or web designers. The common misconception is that because it’s technical, IT can handle it. But your website’s SEO should not be left solely in the hands of IT. Just because IT is involved in certain aspects of SEO, i.e. making sure your website is easily crawled by the search engines, using redirects properly and setting up XML sitemap files, that does not mean they know SEO and how to do it well. You need the expertise and guidance of an Internet Marketing professional who knows there’s more to SEO than keywords and links – it’s about creating high-quality content that resonates well your audience and optimizing it for people with appropriate keywords, tagging, meta title and descriptions. Think about it: if your content is easily found by humans online, how much more so is it easy for the search engines to crawl your site and come to the conclusion that your content is relevant as well.