For those of you who have been paying attention, this comes as no surprise. While the need to create great content is nothing new, it does still bear repeating as many folks are still producing thin, keyword-riddled content written for Google bots, not their targeted audience.

Google’s algorithms increasingly focus on the actual value of content. This simply means that black-hat tactics no longer work. Google demands high-quality, relevant, and useful content. Anything else is simply harming your efforts.

Be sure that all of the content you generate and publish is top-notch and written with the audience in mind. Make content as useful and intriguing to your audience as possible through emerging data points, tips and tricks on relevant topics, and visual devices.

There are plenty of resources online that give great information about how to optimize content to boost SEO. Study content generation tools, great authors, and whatever else you think will assist you in creating epically great content because this aspect of SEO is not going to change.