There are so many new aspects of SEO in the past two years that it can be very difficult for the average business owner to keep up. Add to these changes the number of simple penalties a site can receive and you can be quickly over your head.
A yearly site audit will help you avoid issues, avoid penalties, and make sure you your site is running smoothly. An SEO professional can also help you build out strategies and assess missing income opportunities.
A good auditor is worth their weight in traffic, conversions, and missed penalties. Just make sure you aren’t getting simple tools output and someone with real knowledge and expertise.