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Month: May 2016 (page 1 of 2)

Impose mobile traffic optimization

Developing a solid mobile strategy is key in making your brand succeed. This can also help your business cope with updates in the industry and increase its rankings.

Using SEO in advertising is a great help for your website to obtain more traffic. Optimizing your website can be done either through proper use of keywords or by using pay per click. The higher your website’s traffic is, the greater the possibility that it will end up on the top of a search result, thus further increasing the website’s visibility to your target customers.

Meme Marketing

A meme (pronounced “meem”) is a growing and popular Internet trend where a cutesy or funny image is paired with a clever quote or saying to create an entertaining or funny situation to which we can relate. Memes are also becoming more popular in billboards and other off-line advertising. You can create your own memes at websites like imgflip.com/memegenerator. They enable you to use your own images and add your own text. Memes are meant to bring humor and entertainment to everyday situations, which can go a long way in the on-line marketing world. They will increase sharing and engagement to help build your social media presence. As always be careful as not to produce and offensive or inappropriate meme. Menes are a fun and interesting way to go viral and take your on-line marketing to the next level for the New Year.
 
Keeping up with the Joneses so to speak in the marketing world can seem impossible at times but you need to keep up with the changes and trends for each year as they evolve and become more important. Take some time to research each marketing strategy and learn as much as you can so 2016 will be your most successful year ever.

Get the Call To Action right in your website

It’s a vital element of every newsletter and it’s responsible for driving most of the sales and clicks.

If your page is missing CTA, your click-thru rate and sales will suffer. Do not make any kind of commitment if you are not committed to stand by it. Provide an incentive for taking action like a free trial for a month, interesting tips or the ability to download a free version of a game or app.

Express your call to action with text (hyperlinked to a certain website) or an image (a button linking to website), to it:

  • Clear and concise
  • Concrete and specific (e.g. “register here” instead of “click here”)
  • Influential with trigger words (expressed by a command verb like “sign up”, “join”)
  • Easy to find in a contrasting colour, so it stands out against the background
  • Clickable
  • Design easy-to-tap touch screen buttons for precise navigation, with responsive design

Become the Notable Expert for Your Targeted Market

Build your reputation as an expert in your field. Offer your expertise and advice as much as possible. Let people know you are easily accessible if they have questions. People will begin to trust you and think of you when they need the products and/or services you offer. Businesses are always looking for ways to generate promising leads. Facebook, with its billion-plus users, can certainly provide you with those leads if you work diligently and professionally.

Don’t Overdo Web Links in your Content

This best practice rule is a word of caution. Citations are truly powerful tools for building credibility, increasing your domain authority and boosting your SEO. But it is vital that you don’t overdo it. Too many links and too many citations can be a bad thing.

As a general rule of thumb, you should try to limit citations per piece of content to five to seven, including your own internal links. Your internal links per piece should really only amount to one or two as this is all that is needed. Citations are about balance. You need to back up your claims, but you shouldn’t create content that is stuffed with citations and links. Think of it like keyword stuff, it’s a dead and ultimately artificial SEO tactic that won’t result in any positive attention from Google.

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