You must ensure that any source you choose to cite meets some basic criteria. Here’s the scoop:
- Relevancy: First and foremost, any source you choose to cite must be relevant. We cannot stress this point enough. If you cite and link to a source simply to build a link or attempt to appear credible, you’ll effectively stab yourself in the back if the source is irrelevant. The right sources will contain information that is relevant to your topic and ultimately be relevant to your business, including your products and/or services.
- Authority: The sources you choose to cite must be authoritative. In all reality, they should be presenting facts and/or statistics that back up the claims you are making.
- Non-Compete: The last thing you want to do is inadvertently point your audience to the competition. Refrain from citing any content that is found on a website offering products or services similar to yours.