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Month: October 2016

Google looks at your Website Technical Preparation

Google = Website Technical Preparation

These relate to on-page factors that are not directly linked to a page’s content, but do contribute to the search engine reading your site.

• Keywords are diminishing in importance. Google understands semantics and wants you to develop content that’s interesting to read, not crammed with repetitive keywords.

• The fundamentals such as highly optimized pages, meta descriptions and H tags are hugely important as they help make your pages skimmable and scannable.

• Loading times will have an impact.

• Domains with a high SEO visibility have higher rankings with their URLs (they have built a good reputation in the search engine).

The report is packed with excellent advice, especially the part about the diminishing role in of keywords as a ranking factor. Hopefully, that will mean we can kiss goodbye to those awful sites that cram every inch of their design with keywords.

Google looks at your Website User Experience

Website User Experience

In this case, user experience focuses on design, usability and on-page optimization.

• The use of images on websites is increasing, but there are fewer videos as a direct result of Google’s decision to only play video thumbnails on the SERPs.

• The top 30 rankings contain fewer sites that include Google AdSense adverts – showing you shouldn’t distract your users with adverts that don’t enhance their user experience.

• Higher ranking pages are those that contain interactive elements that are easy to understand and that offer skimmable and scannable chunked text.

• The top ranking sites are responsive that don’t use Flash

• User signals are playing a bigger role, such as click-through behavior on SERPs, data collected through Google Analytics, personalized search, Gmail history and browser data.

SEO Strategy has a Irreplaceable Human Touch

SEO Strategy = The Irreplaceable Human Touch

There is no set formula for SEO success. Yet, there are certain aspects of optimization which will help achieve the desired effect; if they are managed correctly.

The first is user experience, or UX, of a website. If you are building or optimizing a website intended to be visited by people, it needs human insight to be truly effective. Things like reduction of bounce rates, time on site, and nurturing leads through the sales funnel requires human analysis. There are, of course, tools to assist, but the decision-making process needs human intervention to be successful.

Development of marketing strategies is another SEO element that you cannot put bots in charge of. Gathering target audience insights, constructing marketing plans and messaging, and strategic planning all tap into human emotions to get consumers to engage with a campaign. Automation services and software are simply not capable of understanding human emotion and, therefore, make poor marketers.

The same goes for PR. Public relations is all about human-to-human connections. Creating personal connections with bloggers, journalists and those who can help you acquire guest posts, features, and backlinks requires manual work and effort.

In a digital environment littered with content, content marketing is another aspect that needs a person to manage and oversee. You, or a content manager, need to create compelling and useful topics, write engaging materials that touch on human pain points, and obtain proper placement to get your materials seen.

For some things, there is just no replacement for a good old-fashioned human efforts. For other things, however, bots are just what the doctor ordered.

Plan Before Your Writing SEO Content.

This is a suggested – Plan Before Your Writing SEO Content.

If you follow these tips you should be able to write SEO-friendly content which your reader will find informative and feel like you are talking to directly to them.

1. Plan before you write. Before you even begin writing you need to think about what you want to tell your reader. Then plan for the tone, the purpose, and what you want your readers to do by the end of the post. Do you want them to purchase something, join an e-mail list, or leave a comment? When you have a good grasp of where you want to go with this post then begin writing.

2. Headers. When you begin writing, you need to use headers and subheaders. The reason for using headers and subheaders is so that you can use keywords better and your article is easily skimmed. Articles that can be skimmed easily are much more likely to be shared.

3. Write informative and engaging material for your readers. The more informative and engaging the article the more it is shared, upping your trustworthiness. It is also better for ranking in the search engines.

4. Don’t short-change the length of your content. If you can make your point in 600 words, then use 600, otherwise, keep writing until the information you are giving is complete and reads naturally.

5. Optimize the images you use. Images are an important element in making your content interesting and shareable. People will share your content more easily and are much more likely to make a purchase if there is an image of the product you are selling. Make sure the picture loads quickly and has keywords in the description of the picture Meta tags.

6. Pay attention to your keywords; place them according to the word count and structure of your article. One thing you do not want to do is stuff your article with keywords. Stuffing will lose you page ranking. Choose your keywords before you start writing — it is then easier to build your topic around the keywords.

7. Set your work apart from others with a unique point of view. Share your experience of a product or service with a story of how it worked or didn’t work, what you liked or disliked, and if you could change something to make it better what it would be. This is sure to engage your reader and set your work apart from others.

The tips above will help you when writing your content so it is informative, authoritative, and shareable.

This will help you in the search engine rankings as well as garner links from other well-known high-ranking writers.