#1 SEO Services Company in South Africa

We offer you Best Practice SEO that will dramatically increase your Website Traffic. Tel: 0871351005

Month: July 2018

Social Media Sharing

The number of Facebook shares, Tweets, Pinterest pins and other social media mentions can influence SEO rank.

Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches.

Social sharing also helps drive purchasing behavior: Nearly 4 in 10 Facebook users report they have gone from liking, sharing or commenting on an item to actually buying it, while 43% of social media users have purchased a product after sharing or liking it on Pinterest, Facebook or Twitter.

In this case study, a pest control company boosted organic traffic by 15% in just 2 weeks after running a campaign aimed to increase social sharing.

Peep Laja managed to get over 40,000 unique visits to his site in month number one, having most of the traffic generated through social media sharing.

To get you started, here are a few social share button plug-ins to try:

  • SumoMe
  • Shareaholic
  • WP Social Sharing

Resolving the conflict between usability and SEO “best practice”

In most cases, elements that contribute to good usability also increase SEO ranking. However, there are instances when conflict my occur:

  • Many content creators “stuff” keywords onto a page to get SEO juice, but that could undermine the readability and user experience of the content.
  • The attempt to get keywords into an article can affect the vocabulary choice of the writer, sometimes making content hard to comprehend.
  • Outbound links can be good for SEO, but too many of them can be distracting and if they are not directly related to the topic at hand, it can impact the reader’s experience.
  • Overloading footers that contain every single page on the site may help with SEO, but it also creates confusion when a visitor is trying to look for certain key pages.
  • Sometimes, particularly in the short term, you may have to make a trade-off between more traffic from SEO and optimal user experience.

Don’t get lured into just comparing numbers – such as visitor numbers and page views. Traffic from SEO may give you higher numbers in the short term, but better user experience can often result in higher conversions.

In the long run, with an eye on conversion and ultimately revenue, it’s often a smart move to prioritize user experience instead of milking every last SEO trick.

Keyword structure counts

There are two ways to look at structure in the SEO world, and both can have a massive effect on your page authority.

Big-picture structure refers to the overall structure and navigation of your site. If your site is easy to navigate, your users will have an easier time finding the information they want, and Google will reward you for such user accommodation. Title your pages appropriately, use a header bar to make your site easy to navigate,

Also make sure there’s a crawlable site-map that lays out your site as a whole. It’s also a good idea to interlink your internal content by connecting many of your internal pages to one another — the shorter the path from any one page to any other page, the more authority you’ll gain in your site, regardless of keywords.

Small-picture structure is more about how each of your pages are laid out.

If you adhere to Google’s traditional structure of having a header, body, sidebars, and footer, and you place appropriate content for each section, Google will have an easier time scanning your page. And it will be able to derive the accurate meaning behind your site without you worrying about including specific keyword phrases.