SSL has become a ranking factor since 2014. If you’re wondering why, the answer is pretty simple. Because of security. Cybercrime has been on the rise constantly and more and more people share more and more sensitive data on the web.
Installing an SSL should be pretty easy. Most of the time, your hosting provider can help you. However, there is a simpler solution which is also free: CloudFlare. You simply have to change your domain’s nameservers to point out to CloudFlare and then CloudFlare will act as a filter, blocking spam and bad IPs from reaching your server.
Beware, though! Migrating to HTTPS can cause some serious SEO issues!
If you want to know more, you can read this detailed guide about migrating from HTTP to HTTPS.
Tracking is extremely important. If you don’t track your rankings and traffic, you can’t spot the issues with your website.
What pages do the users leave quickly? You know you can improve those first, especially if the search volume for them is high!
Also, if you don’t monitor your organic search traffic you can’t know if you’re making any progress and, worse, you won’t know if the search engines penalized you or your rankings have dropped.
You can use Google Search Console and Google Analytics to monitor your organic search traffic and issues with your pages. They’re fairly easy to install as long as you have access to your server. You might even be able to install them via a plugin for your CMS. I recommend using Google Tag Manager to implement all tracking codes. They will be easier to manage afterwards.
If you want to go to the next level, you can try things like HotJar, which creates a heatmap of where your users click most on a page. However, that’s a lot harder to understand and improve correctly, so an experienced person is required.