When adding keywords to your website, it is important to include your keyword in 6 places on each page of your website.
Including your keyword in these 6 areas will help search engines identify the subject of your page and rank your page in search results.
- Page Title
- Meta Description
- Sub Header
- Body Paragraphs
- Image Alt Tags
Page Title & Meta Description:
Page Titles & Meta Descriptions are a more technical part of key wording your website. However, it is important to recognize how valuable they can be for your INTERNET marketing efforts. What are Page Titles & Meta Descriptions? These parts of your website page actually show up in search results, they are the first impression a searcher gets of your website page.
If you do not have access to your website Page Titles or Meta Descriptions then it will be important to check with your website management company that those areas are filled out correctly for SEO.
Headers are a lot like billboards for search engines. They are one of the biggest ways to show search engines what your main subject is for your page. It is important that you include your entire keyword in your header.
Sub-headers are another area to tell search engines what you want the website page to be found for. Think of this area as real-estate, if you don’t try to include your keywords in the sub-header then you are missing out.
When writing the body content for your website page you should try to include your keyword, or at least parts of your keyword. Remember to keep your writing natural, search engines will actually penalize you if your writing over stuffs keywords and appears unnatural. When you first try to write with keywords you might find it difficult, but keep practicing! It really does get easier, and you will get better at shaping your content for adding keywords.
Image Alt Tags:
Images are a great addition to any web-page, in fact they can even help search engines rank you. Alt tags are essentially a label that you assign to your image so that search engines can read the image. If you don’t use Alt tags for images then search engines will not see it. By key wording these image Alt Tags you are telling search engines “I used a picture and it relates to the subject of my page.”