Here are seven onpage SEO techniques you can use to make sure the search engines take notice of your page for that search term.
1. Buy a domain name that matches your key phrase. For example, if your key phrase is ‘yoga poses’, the ideal domain name would be yogaposes.com. If you can’t get an exact match, try using hyphens to separate words or add a word as a suffix such as yogaposesexplained.com. You could add a prefix word but suffix words tend to rank better with the search engines.
2. Get your key phrase into the URL of the page. This is already taken care of if your key phrase is in the domain name but you can perform onpage SEO on sub-pages as well. So for instance you might have a URL like yourdomain.com/yoga-poses.
3. Make sure the keyword appears in the title of the web page and in the meta keywords tag. If you don’t know what this means, you need to make sure your web developer understands your requirement for this. The keywords tag is not as important as it used to be, but it’s still worth using as part of your onpage SEO strategy.
4. Put your keyword into headings. If you can place your keyword into heading text such as heading 1, heading 2, etc, this will highlight it for the search engines. Ideally get your keyword into level 1, level 2 and level 3 headers.
5. Make the keyword stand out. Identify your keyword to search engines by putting it in bold, underline or italic. Search engines regard words with special formatting as important.
6. If you have an image on your web page, put your keyword into the ‘alt’ tag of the image. If you don’t have an image on your web page, it might be worth finding a relevant image for the subject. Not only can you use it for your onpage SEO but it can add interest for the reader.
7. Make your keyword prominent in the first sentence and the last sentence of the text on your web page. Apparently, the search engines often pay more attention to the beginning and end of the content on your page.