Blog. Blog. Blog. You’ll hear us say this over and over and over again. You have to be blogging on a regular basis because it is the center of any successful INTERNET marketing strategy.
Blogging has multiple benefits that you can read in detail about here, but in a nutshell it allows you to:
- Have fresh content and more indexed pages on your website – Google likes this A LOT.
- Blogs help you get found on-line by potential customers – there is a method to this blogging madness that involves thoughtful planning and strategy, but remember that whole feeling overwhelmed thing? Yeah we don’t want that to happen today.
- Provide helpful information to your customer base. If you have an active blog that is providing good, quality information to your target audience, they are going to keep coming back and maybe, just maybe, turn into a customer.
The frequency at which you post your blog content really depends on your industry, your competition and of course, your budget and resources. A good starting place is to post twice a week.
Your goal: blog twice a week
Having a hard time getting motivated to start? Here’s what you do:
- Schedule time on your calendar to write
- Actually use that time to write
- Set a timer to write for one hour…okay fine….30 minutes
- Just write. What do you write about? Here are some ideas.
- Nothing coming to you? Then just sit there. Right now it’s about building a habit. Research if you want to get ideas…but no email for Facebook!
- When the timer goes off, take a deep breath and pat yourself on the back. It will get easier – we promise!
Blogging will become your bread and butter. You know how people can get cranky when they don’t eat. Well, you’ll need to keep feeding Google or else it will get cranky with you. But think about when you’ve had a really good meal with someone. They are so happy and relaxed – and Google will be too. So much so, that you’ll start seeing results – what kind of results depends on your personal on-line marketing strategy.
Schema markup provides search engines with even more information about the pages on your site, such as what is available for sale and for how much, rather than leaving it open for interpretation by the spiders and algorithm.
Although Google does tend to be relatively accurate about the purpose of websites, schema markup can help minimize the potential for any mistakes. In a increasingly competitive digital ecosystem, brands do not want to leave themselves open to errors.
Schema has also been attracting attention because of its potential to help brands trying to gain extra attention on the SERP in the form of Quick Answers and other universal content. Brands that want events included in the new Google Events SERP feature, for example, should use schema to call the search engine’s attention to the event and its details.
Things to do to make sure your site has the correct level of schema markup:
- Markup pages that have been optimized for Quick Answers and other rich answers
- Markup any events you list on your page or transcripts for videos
- Check for common schema errors including spelling errors, missing slashes, and incorrect capitalization
- Use Google’s Structured Data Testing Tool to ensure the markup has been completed correctly
As you probably know, syndicating articles is one of the best methods for obtaining one-way backlinks.
They are also valuable pieces of search engine bait because search engine crawlers are frequent visitors to many high-profile article directories. If you want to get the spiders quickly crawling your site, simply submit an informative article to a site like EzineArticles, GoArticles, or Isnare.
However, there’s another article marketing strategy that isn’t mentioned much in marketing circles. This tactic can get the crawlers searching deeper into your site and indexing more of your pages. Simply link to your sitemap within the resource box. This will send the spiders straight to a content buffet where they can quickly slurp up all of your pages.