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Category: Blog (page 1 of 2)

Begin Blogging

Blog. Blog. Blog. You’ll hear us say this over and over and over again. You have to be blogging on a regular basis because it is the center of any successful INTERNET marketing strategy.

Blogging has multiple benefits that you can read in detail about here, but in a nutshell it allows you to:

  • Have fresh content and more indexed pages on your website – Google likes this A LOT.
  • Blogs help you get found on-line by potential customers – there is a method to this blogging madness that involves thoughtful planning and strategy, but remember that whole feeling overwhelmed thing? Yeah we don’t want that to happen today.
  • Provide helpful information to your customer base. If you have an active blog that is providing good, quality information to your target audience, they are going to keep coming back and maybe, just maybe, turn into a customer.

The frequency at which you post your blog content really depends on your industry, your competition and of course, your budget and resources. A good starting place is to post twice a week.

Your goal: blog twice a week

Having a hard time getting motivated to start? Here’s what you do:

  • Schedule time on your calendar to write
  • Actually use that time to write
  • Set a timer to write for one hour…okay fine….30 minutes
  • Just write. What do you write about? Here are some ideas.
  • Nothing coming to you? Then just sit there. Right now it’s about building a habit. Research if you want to get ideas…but no email for Facebook!
  • When the timer goes off, take a deep breath and pat yourself on the back. It will get easier – we promise!

Blogging will become your bread and butter. You know how people can get cranky when they don’t eat. Well, you’ll need to keep feeding Google or else it will get cranky with you. But think about when you’ve had a really good meal with someone. They are so happy and relaxed – and Google will be too. So much so, that you’ll start seeing results – what kind of results depends on your personal on-line marketing strategy.

Website Schema Markup

Schema markup provides search engines with even more information about the pages on your site, such as what is available for sale and for how much, rather than leaving it open for interpretation by the spiders and algorithm.

Although Google does tend to be relatively accurate about the purpose of websites, schema markup can help minimize the potential for any mistakes. In a increasingly competitive digital ecosystem, brands do not want to leave themselves open to errors.

Schema has also been attracting attention because of its potential to help brands trying to gain extra attention on the SERP in the form of Quick Answers and other universal content. Brands that want events included in the new Google Events SERP feature, for example, should use schema to call the search engine’s attention to the event and its details.

Things to do to make sure your site has the correct level of schema markup:

  • Markup pages that have been optimized for Quick Answers and other rich answers
  • Markup any events you list on your page or transcripts for videos
  • Check for common schema errors including spelling errors, missing slashes, and incorrect capitalization
  • Use Google’s Structured Data Testing Tool to ensure the markup has been completed correctly

Keyword Placement

Keywords aren’t totally dead in the water — after all, Google still needs some kind of text to figure out what it is your company actually does.

In that sense, you could say that keywords are simply informational tidbits for Google’s analysis, rather than having a quantifiable relationship and impact on your actual rankings.

To this end, the placement of your keywords matters far more than their frequency.

Posting “auto repair shop” once in the title tag of your site and once in the header matters far more than stuffing it five times into the body copy.

Google breaks your site down into key areas, with meta information and headers taking top priority, body copy taking secondary priority, and side bars and footers taking the last priority.

It’s important to have some description for your company in those high-priority areas — the meta data and header — but you shouldn’t necessarily hone in on one specific keyword phrase. Otherwise, your site could grow repetitive, and earn a penalty instead of a high ranking.

Give your web page a boost

Web surfers hate to wait for slow loading web pages. If your web pages don’t load fast enough, many web surfers will go away without taking a look at them.

No matter how great your product is: if your website is not fast enough, web surfers won’t see it. Fast loading web pages are crucial if you want to sell something on the Internet.

There are several things you can do to speed up your site. Of course, you should make sure that your web host provides fast and reliable servers. In addition to hosting your website on a fast server, you can do the following to improve the loading time of your web pages:

Reduce the number of graphics

A large number of graphics on your web pages can considerably slow down your page. For each graphic on your web page, the web browser has to make another connection to your server.

If you cannot reduce the number of graphics on your web page, then try to combine several graphics to a single bigger one. Use the same graphics on your other web pages so that web browsers can load the graphics from the browser cache.

Specify the dimensions of your graphics

Always make sure to include the height and width dimensions of your graphics in your HTML code. This means that every IMG tag should have the WIDTH and HEIGHT attributes specified.

If web browsers don’t have to figure out the dimensions of your graphics, they can already display placeholders and start displaying the text of your web page before loading the graphics from the server.

Make the top of your page interesting

If a web page takes a long time to load, make sure that the top of the page contains something interesting because visitors will see that part first.

Use CSS or divide your tables

Web pages that use a single large layout table take a long time to render in web browsers. If you don’t use CSS (cascading style sheets) to design your web page, break up huge tables into several smaller ones.

Specify the dimensions of your tables

If you specify the WIDTH and HEIGHT attributes for your tables, then web browsers don’t have to load the complete table code to calculate the dimensions of the table.

Double check cell widths

Take a moment to check the individual widths of each table cell. If the total is more than the specified table width, then web browsers will have problems displaying your table.

It’s important to know the download times of your web pages. In general, your home page should load in 20 seconds on a dial-up connection and the top of your page should be displayed within 5-8 seconds.

If your web pages are displayed and rendered as quickly as possible, people will have more time to read the actual content of your web pages and eventually they’ll buy something on your page.

Now that people can see your web page content, it’s important to keep them on your site.

Plan Before Your Writing SEO Content.

This is a suggested – Plan Before Your Writing SEO Content.

If you follow these tips you should be able to write SEO-friendly content which your reader will find informative and feel like you are talking to directly to them.

1. Plan before you write. Before you even begin writing you need to think about what you want to tell your reader. Then plan for the tone, the purpose, and what you want your readers to do by the end of the post. Do you want them to purchase something, join an e-mail list, or leave a comment? When you have a good grasp of where you want to go with this post then begin writing.

2. Headers. When you begin writing, you need to use headers and subheaders. The reason for using headers and subheaders is so that you can use keywords better and your article is easily skimmed. Articles that can be skimmed easily are much more likely to be shared.

3. Write informative and engaging material for your readers. The more informative and engaging the article the more it is shared, upping your trustworthiness. It is also better for ranking in the search engines.

4. Don’t short-change the length of your content. If you can make your point in 600 words, then use 600, otherwise, keep writing until the information you are giving is complete and reads naturally.

5. Optimize the images you use. Images are an important element in making your content interesting and shareable. People will share your content more easily and are much more likely to make a purchase if there is an image of the product you are selling. Make sure the picture loads quickly and has keywords in the description of the picture Meta tags.

6. Pay attention to your keywords; place them according to the word count and structure of your article. One thing you do not want to do is stuff your article with keywords. Stuffing will lose you page ranking. Choose your keywords before you start writing — it is then easier to build your topic around the keywords.

7. Set your work apart from others with a unique point of view. Share your experience of a product or service with a story of how it worked or didn’t work, what you liked or disliked, and if you could change something to make it better what it would be. This is sure to engage your reader and set your work apart from others.

The tips above will help you when writing your content so it is informative, authoritative, and shareable.

This will help you in the search engine rankings as well as garner links from other well-known high-ranking writers.

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