“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking.
When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.
Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.
Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them – longer content does give you the opportunity to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading to increase dwell time.
Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve SEO ranking of your website in Google.
Even if you have a well-educated audience, they probably don’t want to be deciphering a PhD dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest.
Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.
Blog. Blog. Blog. You’ll hear us say this over and over and over again. You have to be blogging on a regular basis because it is the center of any successful INTERNET marketing strategy.
Blogging has multiple benefits that you can read in detail about here, but in a nutshell it allows you to:
- Have fresh content and more indexed pages on your website – Google likes this A LOT.
- Blogs help you get found on-line by potential customers – there is a method to this blogging madness that involves thoughtful planning and strategy, but remember that whole feeling overwhelmed thing? Yeah we don’t want that to happen today.
- Provide helpful information to your customer base. If you have an active blog that is providing good, quality information to your target audience, they are going to keep coming back and maybe, just maybe, turn into a customer.
The frequency at which you post your blog content really depends on your industry, your competition and of course, your budget and resources. A good starting place is to post twice a week.
Your goal: blog twice a week
Having a hard time getting motivated to start? Here’s what you do:
- Schedule time on your calendar to write
- Actually use that time to write
- Set a timer to write for one hour…okay fine….30 minutes
- Just write. What do you write about? Here are some ideas.
- Nothing coming to you? Then just sit there. Right now it’s about building a habit. Research if you want to get ideas…but no email for Facebook!
- When the timer goes off, take a deep breath and pat yourself on the back. It will get easier – we promise!
Blogging will become your bread and butter. You know how people can get cranky when they don’t eat. Well, you’ll need to keep feeding Google or else it will get cranky with you. But think about when you’ve had a really good meal with someone. They are so happy and relaxed – and Google will be too. So much so, that you’ll start seeing results – what kind of results depends on your personal on-line marketing strategy.
Try your best to be objective. If you were coming to your website for the first time, what would you think of it? How does it make you feel? Irritated? Overwhelmed? Calm? Happy?
There are a lot of things that can contribute to these emotions, such as overall design, colors, fonts, navigation, and images.
Your goal — Take 30 minutes and jot down some things you notice. Consider:
- Where your eye goes to first
- If the company contact information is easily found
- If the site loads fast or slow
- If the product or service information is up to date
- Whether the navigation bar makes sense or not
- Broken links
There. That was easy. Now you have to decide what to do about it. I suggest asking a friend or perfect stranger to evaluate your site too. Someone who is honest and you trust. Because sometimes we think something looks good, but we’re wearing rose colored glasses.
Once you have a second or even third opinion, it may or may not be time for a re-design.
Site owners should periodically verify that the site is completely accessible for both search engine spiders as well as users.
Robots.txt, for example, can be useful at times when you do not want a page to be indexed, but accidentally marking pages to block the spider will damage rankings and traffic.
Given that more searches now occur on mobile than desktop, and the impending switch to a mobile-first index on Google, brands should also ensure that any content published is constructed for mobile usage.
When speaking about the user experience, visitors themselves also pay a considerable amount of attention to load speeds. Brands should optimize for load speeds, watching site features such as cookies and images, that can slow down pages when not used correctly.
Things to do to improve your site’s accessibility:
- Check that robots.txt is not blocking important pages from ranking
- Make sure the robots.txt contains the sitemap URL
- Verify that all important resources, including JS and CSS are crawlable
- Find and fix any 404 errors
- Check that all content, including videos, plays easily on mobile
- Optimize for load speed