There are two ways to look at structure in the SEO world, and both can have a massive effect on your page authority.
Big-picture structure refers to the overall structure and navigation of your site. If your site is easy to navigate, your users will have an easier time finding the information they want, and Google will reward you for such user accommodation. Title your pages appropriately, use a header bar to make your site easy to navigate,
Also make sure there’s a crawlable site-map that lays out your site as a whole. It’s also a good idea to interlink your internal content by connecting many of your internal pages to one another — the shorter the path from any one page to any other page, the more authority you’ll gain in your site, regardless of keywords.
Small-picture structure is more about how each of your pages are laid out.
If you adhere to Google’s traditional structure of having a header, body, sidebars, and footer, and you place appropriate content for each section, Google will have an easier time scanning your page. And it will be able to derive the accurate meaning behind your site without you worrying about including specific keyword phrases.
Blog. Blog. Blog. You’ll hear us say this over and over and over again. You have to be blogging on a regular basis because it is the center of any successful INTERNET marketing strategy.
Blogging has multiple benefits that you can read in detail about here, but in a nutshell it allows you to:
- Have fresh content and more indexed pages on your website – Google likes this A LOT.
- Blogs help you get found on-line by potential customers – there is a method to this blogging madness that involves thoughtful planning and strategy, but remember that whole feeling overwhelmed thing? Yeah we don’t want that to happen today.
- Provide helpful information to your customer base. If you have an active blog that is providing good, quality information to your target audience, they are going to keep coming back and maybe, just maybe, turn into a customer.
The frequency at which you post your blog content really depends on your industry, your competition and of course, your budget and resources. A good starting place is to post twice a week.
Your goal: blog twice a week
Having a hard time getting motivated to start? Here’s what you do:
- Schedule time on your calendar to write
- Actually use that time to write
- Set a timer to write for one hour…okay fine….30 minutes
- Just write. What do you write about? Here are some ideas.
- Nothing coming to you? Then just sit there. Right now it’s about building a habit. Research if you want to get ideas…but no email for Facebook!
- When the timer goes off, take a deep breath and pat yourself on the back. It will get easier – we promise!
Blogging will become your bread and butter. You know how people can get cranky when they don’t eat. Well, you’ll need to keep feeding Google or else it will get cranky with you. But think about when you’ve had a really good meal with someone. They are so happy and relaxed – and Google will be too. So much so, that you’ll start seeing results – what kind of results depends on your personal on-line marketing strategy.
When adding keywords to your website, it is important to include your keyword in 6 places on each page of your website.
Including your keyword in these 6 areas will help search engines identify the subject of your page and rank your page in search results.
- Page Title
- Meta Description
- Sub Header
- Body Paragraphs
- Image Alt Tags
Page Title & Meta Description:
Page Titles & Meta Descriptions are a more technical part of key wording your website. However, it is important to recognize how valuable they can be for your INTERNET marketing efforts. What are Page Titles & Meta Descriptions? These parts of your website page actually show up in search results, they are the first impression a searcher gets of your website page.
If you do not have access to your website Page Titles or Meta Descriptions then it will be important to check with your website management company that those areas are filled out correctly for SEO.
Headers are a lot like billboards for search engines. They are one of the biggest ways to show search engines what your main subject is for your page. It is important that you include your entire keyword in your header.
Sub-headers are another area to tell search engines what you want the website page to be found for. Think of this area as real-estate, if you don’t try to include your keywords in the sub-header then you are missing out.
When writing the body content for your website page you should try to include your keyword, or at least parts of your keyword. Remember to keep your writing natural, search engines will actually penalize you if your writing over stuffs keywords and appears unnatural. When you first try to write with keywords you might find it difficult, but keep practicing! It really does get easier, and you will get better at shaping your content for adding keywords.
Image Alt Tags:
Images are a great addition to any web-page, in fact they can even help search engines rank you. Alt tags are essentially a label that you assign to your image so that search engines can read the image. If you don’t use Alt tags for images then search engines will not see it. By key wording these image Alt Tags you are telling search engines “I used a picture and it relates to the subject of my page.”
Try your best to be objective. If you were coming to your website for the first time, what would you think of it? How does it make you feel? Irritated? Overwhelmed? Calm? Happy?
There are a lot of things that can contribute to these emotions, such as overall design, colors, fonts, navigation, and images.
Your goal — Take 30 minutes and jot down some things you notice. Consider:
- Where your eye goes to first
- If the company contact information is easily found
- If the site loads fast or slow
- If the product or service information is up to date
- Whether the navigation bar makes sense or not
- Broken links
There. That was easy. Now you have to decide what to do about it. I suggest asking a friend or perfect stranger to evaluate your site too. Someone who is honest and you trust. Because sometimes we think something looks good, but we’re wearing rose colored glasses.
Once you have a second or even third opinion, it may or may not be time for a re-design.