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Category: Load Time (page 1 of 2)

Page load speed

Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed – all of which could hurt your SEO ranking.

There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.

Evaluate your Website

Try your best to be objective. If you were coming to your website for the first time, what would you think of it? How does it make you feel? Irritated? Overwhelmed? Calm? Happy?

There are a lot of things that can contribute to these emotions, such as overall design, colors, fonts, navigation, and images.

Your goal — Take 30 minutes and jot down some things you notice. Consider:

  • Where your eye goes to first
  • If the company contact information is easily found
  • If the site loads fast or slow
  • If the product or service information is up to date
  • Whether the navigation bar makes sense or not
  • Broken links

There. That was easy. Now you have to decide what to do about it. I suggest asking a friend or perfect stranger to evaluate your site too. Someone who is honest and you trust. Because sometimes we think something looks good, but we’re wearing rose colored glasses.

Once you have a second or even third opinion, it may or may not be time for a re-design.

Website Accessibility

Site owners should periodically verify that the site is completely accessible for both search engine spiders as well as users.

Robots.txt, for example, can be useful at times when you do not want a page to be indexed, but accidentally marking pages to block the spider will damage rankings and traffic.

Brands should also look closely at their Javascript coding to ensure that the vital information for the website is easily discoverable. Since customers also regularly complain about error messages and sites failing to load, brands should be checking for 404 pages and related errors.

Given that more searches now occur on mobile than desktop, and the impending switch to a mobile-first index on Google, brands should also ensure that any content published is constructed for mobile usage.

When speaking about the user experience, visitors themselves also pay a considerable amount of attention to load speeds. Brands should optimize for load speeds, watching site features such as cookies and images, that can slow down pages when not used correctly.

Things to do to improve your site’s accessibility:

  • Check that robots.txt is not blocking important pages from ranking
  • Make sure the robots.txt contains the sitemap URL
  • Verify that all important resources, including JS and CSS are crawlable
  • Find and fix any 404 errors
  • Check that all content, including videos, plays easily on mobile
  • Optimize for load speed

SEO Website Design leads to Business Success

One of the most demanding aspects of creating and developing a website is to implement SEO in your website design. SEO is gaining importance day by day for last 15 years. Therefore it is necessary to keep that in mind while designing the website.

A website must be designed by keeping in mind the two goals that are:

1) the site must be designed that wows the users and engage them

2) the site must be optimized according to the search engine algorithms. It is essential to maintain the right balance between both of the goals. In this article it is discussed about the tips which will help you make a SEO and a user friendly website.

Keep simple layout:

Keep the simple and clear layout but must be designed effectively. If you try to include lot of thing, then it will be good for search engines but at the same time it will discourage most of the visitors from browsing your website. You must ensure that the navigation links on your website are followed by search engines.

Make use of mouse over on images:

If your website needs both the text and the images, then you must use the mouse over option. This option will turn image heavy site into the site full of content. In the eyes of visitors, the text appears over the image and to the search engines crawlers, the text can easily be crawled and will be seen as a real content.

Manipulate text with CSS:

It is true that graphical text is more attractive than the plain text. But it is essential that search engines must crawl the content, therefore you must manipulate the text using CSS. It will not look attractive as graphical text, but it will be a great improvement.

Create a mobile friendly site:

Most of the people are using mobiles, smart-phones and other devices now a days for browsing the INTERNET. That is why it has become necessary to create and develop a mobile friendly site. Besides this you must test how it works on various devices, so that you can format it correctly.

Good design but more loading time:

Heavy design can slow down the loading speed of the website. If this happens, then it is the time to go back to the site and deduce the heavy images or optimize it. The things which can affect the loading speed are font downloads, SEO plugins, scripts and high resolution images.

Conversion is the king:

creating a well designed website gives you a lot of pride but the thing which matter is conversion. You must try different designs and see that which design brings you the best results. The sales number matters most, therefore create an effective site to raise the conversion rate.

Google looks at your Website Technical Preparation

Google = Website Technical Preparation

These relate to on-page factors that are not directly linked to a page’s content, but do contribute to the search engine reading your site.

• Keywords are diminishing in importance. Google understands semantics and wants you to develop content that’s interesting to read, not crammed with repetitive keywords.

• The fundamentals such as highly optimized pages, meta descriptions and H tags are hugely important as they help make your pages skimmable and scannable.

• Loading times will have an impact.

• Domains with a high SEO visibility have higher rankings with their URLs (they have built a good reputation in the search engine).

The report is packed with excellent advice, especially the part about the diminishing role in of keywords as a ranking factor. Hopefully, that will mean we can kiss goodbye to those awful sites that cram every inch of their design with keywords.

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