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Category: Local Search Results (page 1 of 2)

Keyword Placement

Keywords aren’t totally dead in the water — after all, Google still needs some kind of text to figure out what it is your company actually does.

In that sense, you could say that keywords are simply informational tidbits for Google’s analysis, rather than having a quantifiable relationship and impact on your actual rankings.

To this end, the placement of your keywords matters far more than their frequency.

Posting “auto repair shop” once in the title tag of your site and once in the header matters far more than stuffing it five times into the body copy.

Google breaks your site down into key areas, with meta information and headers taking top priority, body copy taking secondary priority, and side bars and footers taking the last priority.

It’s important to have some description for your company in those high-priority areas — the meta data and header — but you shouldn’t necessarily hone in on one specific keyword phrase. Otherwise, your site could grow repetitive, and earn a penalty instead of a high ranking.

Google looks for meaning

This feature perfectly illustrates why keyword specificity is dying. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries.

Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated.

As an example, according to Google’s own research, deriving meaning from the synonyms of keywords accounts for up to 70 percent of searches.

That means it doesn’t matter that you used the phrase “auto repair shop” exactly several times throughout your website. You could use “auto repair shop,” “car repair specialists,” and “vehicle repair facility” on different pages, and Google could theoretically put you in the exact same category.

Therefore, it’s far more important to optimize your site for a specific meaning rather than a specific phrase, and you can likely forget about keywords altogether in an effort to post relevant content and naturally build yourself as an authority in a given space.

Keyword Research

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.

Keyword research for local SEO involves optimizing your web pages for keywords with geo-modifiers – i.e. place names and locations. For a furniture making business, a generic, non-local keyword might be “furniture makers” but for businesses optimizing for local SEO, an acceptable key phrase would be “furniture makers Stellenbosch” or “furniture makers Stellenbosch Western Cape”.

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Run generated phrases or words through Google Keyword Planner or Keyword.io to get keyword ideas together with monthly search traffic stats.

Clever keyword research will help to put your website and or blog onto the map. You will enable users to find your services or products that much easier promoting increased traffic from prominent search engines. The key elements when looking for the right keywords is that they need to have the potential to generate a substantial amount traffic, be profitable and keep you one step ahead of your competition.

Keyword research can be time-consuming, but rewarding when done properly.

How To Do Keyword Researching For Your Local SEO

Step 1: Identify your industry and location.

In order for you to rank high in Google local search results, first of all bring your buyer persona into the picture, then think about what are some of the most common phrases or terms that people would use to look for when searching for your business. Write it all down in an Excel spreadsheet as you may want to refer, add, or delete in future.

Step 2: Spy on your competitors.

Well, spying on your competitors may sounds a little unethical to some, but that’s just how the way the business world works! So, below are some of the essential things that you might want to see how your competitors are doing. Analyze it and see how you can make it even better.

Become the Notable Expert for Your Targeted Market

Build your reputation as an expert in your field. Offer your expertise and advice as much as possible. Let people know you are easily accessible if they have questions. People will begin to trust you and think of you when they need the products and/or services you offer. Businesses are always looking for ways to generate promising leads. Facebook, with its billion-plus users, can certainly provide you with those leads if you work diligently and professionally.

Local Search Engine Optimization

Google’s local listings are the blocks of business listings that link to Google business pages and Google map addresses. This is slightly different to regular organic listings in that Google shows the local block for geocentric search terms where the user is looking for a product or service in their area.

To optimize your business for local SEO, follow these steps:

  1. Create and complete your Google My Business page.
  2. Build links from other local businesses and relevant media sites or blogs.
  3. Add your local address, phone number and business name to the footer of all website pages.
  4. Ensure your business listings on third-party sites (e.g., Yellowpages.com.au andtruelocal.com.au) are consistent and match your Google business listing.
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