This feature perfectly illustrates why keyword specificity is dying. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries.
Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated.
As an example, according to Google’s own research, deriving meaning from the synonyms of keywords accounts for up to 70 percent of searches.
That means it doesn’t matter that you used the phrase “auto repair shop” exactly several times throughout your website. You could use “auto repair shop,” “car repair specialists,” and “vehicle repair facility” on different pages, and Google could theoretically put you in the exact same category.
Therefore, it’s far more important to optimize your site for a specific meaning rather than a specific phrase, and you can likely forget about keywords altogether in an effort to post relevant content and naturally build yourself as an authority in a given space.
Build your reputation as an expert in your field. Offer your expertise and advice as much as possible. Let people know you are easily accessible if they have questions. People will begin to trust you and think of you when they need the products and/or services you offer. Businesses are always looking for ways to generate promising leads. Facebook, with its billion-plus users, can certainly provide you with those leads if you work diligently and professionally.
Google’s local listings are the blocks of business listings that link to Google business pages and Google map addresses. This is slightly different to regular organic listings in that Google shows the local block for geocentric search terms where the user is looking for a product or service in their area.
To optimize your business for local SEO, follow these steps:
- Create and complete your Google My Business page.
- Build links from other local businesses and relevant media sites or blogs.
- Add your local address, phone number and business name to the footer of all website pages.
- Ensure your business listings on third-party sites (e.g., Yellowpages.com.au andtruelocal.com.au) are consistent and match your Google business listing.