As of April 2017, Google has started to penalize sites that are not mobile optimized by bumping down their search engine ranking.
More and more users are consuming content on mobile devices, and not being mobile optimized is going to affect user experience and conversion.
It is particularly important for B2B marketers. Research has shown that 77 percent of executives use their smartphone to research a product or service for their business.
Business executives use mobile devices to research products and services for their businesses.
It’s not just for B2B websites either. Companies like Yelp that act as search directories connecting consumers to businesses found that 55% of all searches comes from mobile devices.
If your website has been around for a while, it’s time to test it to make sure it’s compliant.
Number of users accessing the Internet via mobile devices has surpassed the number using desktop.
Try your best to be objective. If you were coming to your website for the first time, what would you think of it? How does it make you feel? Irritated? Overwhelmed? Calm? Happy?
There are a lot of things that can contribute to these emotions, such as overall design, colors, fonts, navigation, and images.
Your goal — Take 30 minutes and jot down some things you notice. Consider:
- Where your eye goes to first
- If the company contact information is easily found
- If the site loads fast or slow
- If the product or service information is up to date
- Whether the navigation bar makes sense or not
- Broken links
There. That was easy. Now you have to decide what to do about it. I suggest asking a friend or perfect stranger to evaluate your site too. Someone who is honest and you trust. Because sometimes we think something looks good, but we’re wearing rose colored glasses.
Once you have a second or even third opinion, it may or may not be time for a re-design.