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Category: Mobile

Website Mobile Optimization

As of April 2017, Google has started to penalize sites that are not mobile optimized by bumping down their search engine ranking.

More and more users are consuming content on mobile devices, and not being mobile optimized is going to affect user experience and conversion.

It is particularly important for B2B marketers. Research has shown that 77 percent of executives use their smartphone to research a product or service for their business.

Business executives use mobile devices to research products and services for their businesses.

It’s not just for B2B websites either. Companies like Yelp that act as search directories connecting consumers to businesses found that 55% of all searches comes from mobile devices.

If your website has been around for a while, it’s time to test it to make sure it’s compliant.

Number of users accessing the Internet via mobile devices has surpassed the number using desktop.

Evaluate your Website

Try your best to be objective. If you were coming to your website for the first time, what would you think of it? How does it make you feel? Irritated? Overwhelmed? Calm? Happy?

There are a lot of things that can contribute to these emotions, such as overall design, colors, fonts, navigation, and images.

Your goal — Take 30 minutes and jot down some things you notice. Consider:

  • Where your eye goes to first
  • If the company contact information is easily found
  • If the site loads fast or slow
  • If the product or service information is up to date
  • Whether the navigation bar makes sense or not
  • Broken links

There. That was easy. Now you have to decide what to do about it. I suggest asking a friend or perfect stranger to evaluate your site too. Someone who is honest and you trust. Because sometimes we think something looks good, but we’re wearing rose colored glasses.

Once you have a second or even third opinion, it may or may not be time for a re-design.

SEO Website Design leads to Business Success

One of the most demanding aspects of creating and developing a website is to implement SEO in your website design. SEO is gaining importance day by day for last 15 years. Therefore it is necessary to keep that in mind while designing the website.

A website must be designed by keeping in mind the two goals that are:

1) the site must be designed that wows the users and engage them

2) the site must be optimized according to the search engine algorithms. It is essential to maintain the right balance between both of the goals. In this article it is discussed about the tips which will help you make a SEO and a user friendly website.

Keep simple layout:

Keep the simple and clear layout but must be designed effectively. If you try to include lot of thing, then it will be good for search engines but at the same time it will discourage most of the visitors from browsing your website. You must ensure that the navigation links on your website are followed by search engines.

Make use of mouse over on images:

If your website needs both the text and the images, then you must use the mouse over option. This option will turn image heavy site into the site full of content. In the eyes of visitors, the text appears over the image and to the search engines crawlers, the text can easily be crawled and will be seen as a real content.

Manipulate text with CSS:

It is true that graphical text is more attractive than the plain text. But it is essential that search engines must crawl the content, therefore you must manipulate the text using CSS. It will not look attractive as graphical text, but it will be a great improvement.

Create a mobile friendly site:

Most of the people are using mobiles, smart-phones and other devices now a days for browsing the INTERNET. That is why it has become necessary to create and develop a mobile friendly site. Besides this you must test how it works on various devices, so that you can format it correctly.

Good design but more loading time:

Heavy design can slow down the loading speed of the website. If this happens, then it is the time to go back to the site and deduce the heavy images or optimize it. The things which can affect the loading speed are font downloads, SEO plugins, scripts and high resolution images.

Conversion is the king:

creating a well designed website gives you a lot of pride but the thing which matter is conversion. You must try different designs and see that which design brings you the best results. The sales number matters most, therefore create an effective site to raise the conversion rate.

Mobile Optimization

Mobile is an essential force these days and cannot be ignored. In May of 2014, mobile surpassed desktop in digital media time spent by device. Since smartphone devices have become so commonplace, a mobile version of your website should be at the core of your SEO blueprint. Google recommends a responsive design for on-line businesses and has already begun to reward sites that have already completed this initiative.