As of April 2017, Google has started to penalize sites that are not mobile optimized by bumping down their search engine ranking.
More and more users are consuming content on mobile devices, and not being mobile optimized is going to affect user experience and conversion.
It is particularly important for B2B marketers. Research has shown that 77 percent of executives use their smartphone to research a product or service for their business.
Business executives use mobile devices to research products and services for their businesses.
It’s not just for B2B websites either. Companies like Yelp that act as search directories connecting consumers to businesses found that 55% of all searches comes from mobile devices.
If your website has been around for a while, it’s time to test it to make sure it’s compliant.
Number of users accessing the Internet via mobile devices has surpassed the number using desktop.
Site owners should periodically verify that the site is completely accessible for both search engine spiders as well as users.
Robots.txt, for example, can be useful at times when you do not want a page to be indexed, but accidentally marking pages to block the spider will damage rankings and traffic.
Given that more searches now occur on mobile than desktop, and the impending switch to a mobile-first index on Google, brands should also ensure that any content published is constructed for mobile usage.
When speaking about the user experience, visitors themselves also pay a considerable amount of attention to load speeds. Brands should optimize for load speeds, watching site features such as cookies and images, that can slow down pages when not used correctly.
Things to do to improve your site’s accessibility:
- Check that robots.txt is not blocking important pages from ranking
- Make sure the robots.txt contains the sitemap URL
- Verify that all important resources, including JS and CSS are crawlable
- Find and fix any 404 errors
- Check that all content, including videos, plays easily on mobile
- Optimize for load speed
Developing a solid mobile strategy is key in making your brand succeed. This can also help your business cope with updates in the industry and increase its rankings.
Using SEO in advertising is a great help for your website to obtain more traffic. Optimizing your website can be done either through proper use of keywords or by using pay per click. The higher your website’s traffic is, the greater the possibility that it will end up on the top of a search result, thus further increasing the website’s visibility to your target customers.