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Category: On-page SEO (page 1 of 4)

Useful, high quality, relevant content

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking.

When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.

Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them – longer content does give you the opportunity to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading to increase dwell time.

Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve SEO ranking of your website in Google.

Page load speed

Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, increase your bounce rate and reduce the number of pages viewed – all of which could hurt your SEO ranking.

There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.

Header tags

Nobody likes running into a wall of text.

Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines.

Proper use of header tags can help break up your content into sections that are easier to read and utilize.

It’s easy to insert header tags in WordPress to improve user experience and improve SEO ranking of your website.

Evaluate your Website

Try your best to be objective. If you were coming to your website for the first time, what would you think of it? How does it make you feel? Irritated? Overwhelmed? Calm? Happy?

There are a lot of things that can contribute to these emotions, such as overall design, colors, fonts, navigation, and images.

Your goal — Take 30 minutes and jot down some things you notice. Consider:

  • Where your eye goes to first
  • If the company contact information is easily found
  • If the site loads fast or slow
  • If the product or service information is up to date
  • Whether the navigation bar makes sense or not
  • Broken links

There. That was easy. Now you have to decide what to do about it. I suggest asking a friend or perfect stranger to evaluate your site too. Someone who is honest and you trust. Because sometimes we think something looks good, but we’re wearing rose colored glasses.

Once you have a second or even third opinion, it may or may not be time for a re-design.

Create an XML Website Google Friendly Sitemap

You’ll want to make sure search engines know what’s going on with your website. That’s where sitemaps come in handy — particularly XML sitemaps.

What is a WordPress XML Sitemap?

Sitemap is a list of pages on a website that is accessible to all users. An XML sitemap is a way for website owners to tell search engines about all the pages that exist on their website. WordPress XML sitemap also tells search engines which links on your website are more important than others and how frequently you update your website. While sitemaps do not boost your search rankings, it allows search engines to better crawl your website.

Why You Need an XML Sitemap

From a Search Engine Optimization (SEO) point of view sitemaps are extremely important. First we would like to clearly state that adding a sitemap does not affect search rankings. However, if there is some page on your site that is not indexed, then sitemap provide you a way to let search engines know about that page, so it can be indexed properly.

Sitemaps are very useful for new websites and blogs. As most new blogs usually don’t get many backlinks to their individual posts, it becomes harder for search engines to discover all of their posts and pages. Sitemaps allow those websites to help search engines crawl their sites more efficiently.

For popular websites, sitemaps allow your website to interact with search engines more effectively. Search engines can guess how often your site is updated, which parts of your website are more frequently updated than others, set crawl rate for your site, etc. This improves the overall visibility of your site to search engines.

An XML Sitemap is not to be confused with the HTML sitemap. The former is for the search engines, while the latter is mostly designed for human users (although it has other uses t00).

XML Sitemap serves two purposes:

  1. This helps search engines find your site’s pages more easily.
  2. Search engines can use the sitemap as a reference when choosing canonical URLs on your site.

Picking a preferred (canonical) URL becomes necessary when search engines see duplicate pages on your site, as we saw above.

So, as they don’t want any duplicates in the search results, search engines use a special algorithm to identify duplicate pages and pick just one URL to represent the group in the search results. Other web pages just get filtered out.

Now, back to sitemaps. One of the criteria search engines may use to pick a canonical URL for the group of web pages is whether this URL is mentioned in the website’s sitemap.

So, what web pages should be included in your sitemap? For purely SEO reasons, it’s recommended to include only the web pages you’d like to show up in search. You should include a more comprehensive account of your site’s URLs within the HTML sitemap.

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