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Category: Reviews

SEO Website Tags

As sites become more technical, such as developing content in multiple languages for overseas versions of the site, brands will similarly need to pay closer attention to the markup and tags used on the pages. Correctly-used hreflang tags, for example, will ensure that the content is correctly matched with the right country.

Although Google might be able to tell that a website has been written in English, an hreflang tag can help ensure that it shows the UK version to the English audience and the US version to those in the United States. Displaying the wrong version of the websites to the audience can damage the brand’s reputation and ability to engage with the audience.

Many brands will also find canonical tags to be highly useful. Using these tags will signify to Google which version of any particular content is original, and which is the distributed or replicated version. If a marketer wants to publish syndicated content on another website, or even create a PDF format of a standard web page, canonical tags can help avoid duplicate content penalties so that weaken content visibility.

Things to do to ensure your site content is tagged correctly:

  • Use hreflang tags to ensure that Google knows which country and language the content is intended for
  • Verify that hreflang tags use proper return tags
  • Use only absolute URLs with hreflang tags
  • Use canonical tags to avoid duplicate content when necessary

A meta tag is an HTML tag containing information for search engines about a specific website. Meta tags contain keywords or phrases alerting search engines of a website’s content to be included in search results for users requesting related information.

Website Reviews Do Help Your SEO

review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.

Amazon has done a great job of getting product reviews, which is basically free SEO.

If you have a strategy for acquiring reviews on your products and they can be indexed by Google, then you can receive a tremendous value from having more content on your site.

Searchers are also more likely to trust your content, buy from you, and stay on your page longer reading reviews — all of which will help your SEO.

It’s a win-win every way that you look at it. Reviews are fantastic for the user experience, conversion rates, and SEO.

The number of on-line consumers who read and trust on-line reviews is increasing. According to a survey by BrightLocal, 88 percent of consumers trust on-line reviews as much as a personal recommendation—which is astounding, considering most on-line reviews are posted by total strangers. The same survey found that only 12 percent of the population did not regularly read reviews for consumer products.

What this means is that not offering user reviews (or ignoring them as a potential marketing opportunity) is akin to alienating 88 percent of your buying population, depriving them of information they want to help them make their buying decisions.

Bad INTERNET Reviews

Should you be worried about bad INTERNET reviews?

88% of consumers are influenced by on-line reviews. If you have negative ones showing up for branded/direct searches, kiss that customer goodbye.

In short, yes. Especially if your reviews are on a platform other than your website (e.g. Facebook or comparison websites). However, if you provide a good quality product or service then you should not have anything to worry about.

It is worth, however, thinking about a backup plan if you are faced with a bad review. If I ever have a complaint, I am far more likely to put it on social media because it is where more people are likely to see it. It is also most likely to prompt a response from the place I’m complaining to.

The best ways to deal with negativity:

1. Always apologize – Whether or not it is your fault, the customer is always right and if they’ve felt disgruntled enough to write a complaint, then it is worth defusing the bomb before it goes off.

2. Offer some sort of concession as an apology. A R100 off voucher, 25 percent their next order or simply a cheap freebie.

3. Learn from your mistakes. Sometimes a customer’s complaint is valid. They’ve had a bad experience and they feel ripped off. I imagine that is not the experience you wanted to create when you started your business.

Find out where it went wrong and implement a process to change it in future.