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Category: Sitemaps

Keyword structure counts

There are two ways to look at structure in the SEO world, and both can have a massive effect on your page authority.

Big-picture structure refers to the overall structure and navigation of your site. If your site is easy to navigate, your users will have an easier time finding the information they want, and Google will reward you for such user accommodation. Title your pages appropriately, use a header bar to make your site easy to navigate,

Also make sure there’s a crawlable site-map that lays out your site as a whole. It’s also a good idea to interlink your internal content by connecting many of your internal pages to one another — the shorter the path from any one page to any other page, the more authority you’ll gain in your site, regardless of keywords.

Small-picture structure is more about how each of your pages are laid out.

If you adhere to Google’s traditional structure of having a header, body, sidebars, and footer, and you place appropriate content for each section, Google will have an easier time scanning your page. And it will be able to derive the accurate meaning behind your site without you worrying about including specific keyword phrases.

Your Competitors Do Better than You On The Internet

This is one factor that’s easy to overlook. You can easily rank lower in search results than your competitors because their SEO efforts are better than yours. Put simply, your links may be good, but their links are even better.

That’s why you should run regular back-link profile audits of competitor sites. This won’t take much time, but will provide enough details to adjust your link building strategy.

To analyze back-link profiles of competitor sites, you can use tools like:

  • Ahrefs
  • Majestic SEO
  • Moz
  • SEMrush
  • SEO Spyglass
  • Raven Tools

Specifically, you should dig deeper into the number of external backspins, referring domains, referring pages, referring IPs, referring subnets, types of links (dofollow, nofollow, text, image, etc.), back-link history, and so on.

This way you will:

  • Learn more about the industry.
  • Sift out sites that are major link providers.
  • Understand your competitors and their strategies better.

You will also identify why they rank higher than you. Maybe their links are of higher quality. Maybe they craft the best content in the niche, and Google naturally loves it. Maybe it is a combination of factors like user experience, site speed, technical issues, etc. But you will get the answer.

If your links aren’t boosting your organic search rankings, then your competitors may be to blame. Never start revising your entire link building strategy before you run a detailed analysis of competitor sites.

Give your web page a boost

Web surfers hate to wait for slow loading web pages. If your web pages don’t load fast enough, many web surfers will go away without taking a look at them.

No matter how great your product is: if your website is not fast enough, web surfers won’t see it. Fast loading web pages are crucial if you want to sell something on the Internet.

There are several things you can do to speed up your site. Of course, you should make sure that your web host provides fast and reliable servers. In addition to hosting your website on a fast server, you can do the following to improve the loading time of your web pages:

Reduce the number of graphics

A large number of graphics on your web pages can considerably slow down your page. For each graphic on your web page, the web browser has to make another connection to your server.

If you cannot reduce the number of graphics on your web page, then try to combine several graphics to a single bigger one. Use the same graphics on your other web pages so that web browsers can load the graphics from the browser cache.

Specify the dimensions of your graphics

Always make sure to include the height and width dimensions of your graphics in your HTML code. This means that every IMG tag should have the WIDTH and HEIGHT attributes specified.

If web browsers don’t have to figure out the dimensions of your graphics, they can already display placeholders and start displaying the text of your web page before loading the graphics from the server.

Make the top of your page interesting

If a web page takes a long time to load, make sure that the top of the page contains something interesting because visitors will see that part first.

Use CSS or divide your tables

Web pages that use a single large layout table take a long time to render in web browsers. If you don’t use CSS (cascading style sheets) to design your web page, break up huge tables into several smaller ones.

Specify the dimensions of your tables

If you specify the WIDTH and HEIGHT attributes for your tables, then web browsers don’t have to load the complete table code to calculate the dimensions of the table.

Double check cell widths

Take a moment to check the individual widths of each table cell. If the total is more than the specified table width, then web browsers will have problems displaying your table.

It’s important to know the download times of your web pages. In general, your home page should load in 20 seconds on a dial-up connection and the top of your page should be displayed within 5-8 seconds.

If your web pages are displayed and rendered as quickly as possible, people will have more time to read the actual content of your web pages and eventually they’ll buy something on your page.

Now that people can see your web page content, it’s important to keep them on your site.

ROR Sitemaps

As you probably know, sitemaps are important for making sure your site can be completely spidered and indexed by the search engines. Unfortunately, many of these sitemaps are specific to one search engine or another. For this reason, there have been a number of Google and Yahoo site map generators produced in recent years.
However, there is an alternative that is even more exciting. These are ROR sitemaps and they are readable by all search engines, not just by Google or Yahoo.

ROR is an exciting new sitemap tool that uses XML feeds to describe your website. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe.

For example, if you are selling products, a ROR file enables you to document your product names, descriptions, prices, images, availability, affilíate programs, and any other relevant information. Search engine crawlers like the Googlebot have an enormous job to do. It’s time we start helping them to better understand our content.