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Category: Title Tags

Do not use single word keywords

Single keywords words cannot be promoted effectively.

For example, it is not likely that someone looking for “free accounting software download” is going to type just “software” into the search box.

Avoid the most popular keyword phrases because you’ll be competing with millions of other pages for a search engine’s attention. It is unrealistic to think that a new website could rank number one on a popular phrase like “mp3”. More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.

People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Keyword Placement

Keywords aren’t totally dead in the water — after all, Google still needs some kind of text to figure out what it is your company actually does.

In that sense, you could say that keywords are simply informational tidbits for Google’s analysis, rather than having a quantifiable relationship and impact on your actual rankings.

To this end, the placement of your keywords matters far more than their frequency.

Posting “auto repair shop” once in the title tag of your site and once in the header matters far more than stuffing it five times into the body copy.

Google breaks your site down into key areas, with meta information and headers taking top priority, body copy taking secondary priority, and side bars and footers taking the last priority.

It’s important to have some description for your company in those high-priority areas — the meta data and header — but you shouldn’t necessarily hone in on one specific keyword phrase. Otherwise, your site could grow repetitive, and earn a penalty instead of a high ranking.

Title tags and meta descriptions still work

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text.

With Google increasing the width of the SERP to 600px, the length of title tags falls between 40 and 50 characters (best practices) while meta descriptions should be a maximum of 160 characters.

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for, for example, “cheap hotels in Las Vegas” (title tag includes a keyword and locality).

Titles and meta descriptions must be unique, compelling and descriptive, as this can affect click-through rates from search results to your page.

Using the length guidelines above, ensure your title and descriptions are displaying in full on the SERP. Use tools like Yoast’s SEO plugin, SERP preview tool, and SEOmofo to emulate how your title tags and meta description will look in search results.

Keyword Research

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.

Keyword research for local SEO involves optimizing your web pages for keywords with geo-modifiers – i.e. place names and locations. For a furniture making business, a generic, non-local keyword might be “furniture makers” but for businesses optimizing for local SEO, an acceptable key phrase would be “furniture makers Stellenbosch” or “furniture makers Stellenbosch Western Cape”.

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Run generated phrases or words through Google Keyword Planner or Keyword.io to get keyword ideas together with monthly search traffic stats.

Clever keyword research will help to put your website and or blog onto the map. You will enable users to find your services or products that much easier promoting increased traffic from prominent search engines. The key elements when looking for the right keywords is that they need to have the potential to generate a substantial amount traffic, be profitable and keep you one step ahead of your competition.

Keyword research can be time-consuming, but rewarding when done properly.

How To Do Keyword Researching For Your Local SEO

Step 1: Identify your industry and location.

In order for you to rank high in Google local search results, first of all bring your buyer persona into the picture, then think about what are some of the most common phrases or terms that people would use to look for when searching for your business. Write it all down in an Excel spreadsheet as you may want to refer, add, or delete in future.

Step 2: Spy on your competitors.

Well, spying on your competitors may sounds a little unethical to some, but that’s just how the way the business world works! So, below are some of the essential things that you might want to see how your competitors are doing. Analyze it and see how you can make it even better.

Meme Marketing

A meme (pronounced “meem”) is a growing and popular Internet trend where a cutesy or funny image is paired with a clever quote or saying to create an entertaining or funny situation to which we can relate. Memes are also becoming more popular in billboards and other off-line advertising. You can create your own memes at websites like imgflip.com/memegenerator. They enable you to use your own images and add your own text. Memes are meant to bring humor and entertainment to everyday situations, which can go a long way in the on-line marketing world. They will increase sharing and engagement to help build your social media presence. As always be careful as not to produce and offensive or inappropriate meme. Menes are a fun and interesting way to go viral and take your on-line marketing to the next level for the New Year.
 
Keeping up with the Joneses so to speak in the marketing world can seem impossible at times but you need to keep up with the changes and trends for each year as they evolve and become more important. Take some time to research each marketing strategy and learn as much as you can so 2016 will be your most successful year ever.