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Category: Website Audit

Do not use single word keywords

Single keywords words cannot be promoted effectively.

For example, it is not likely that someone looking for “free accounting software download” is going to type just “software” into the search box.

Avoid the most popular keyword phrases because you’ll be competing with millions of other pages for a search engine’s attention. It is unrealistic to think that a new website could rank number one on a popular phrase like “mp3”. More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.

People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Get a Website Audit Every Year

There are so many new aspects of SEO in the past two years that it can be very difficult for the average business owner to keep up. Add to these changes the number of simple penalties a site can receive and you can be quickly over your head.

A yearly site audit will help you avoid issues, avoid penalties, and make sure you your site is running smoothly. An SEO professional can also help you build out strategies and assess missing income opportunities.

A good auditor is worth their weight in traffic, conversions, and missed penalties. Just make sure you aren’t getting simple tools output and someone with real knowledge and expertise.