Website design plays an important role in building trust with users. However, this doesn’t mean you focus only on the design and compromise on the content.

Informative, fresh and unique content is of great significance when it comes to attracting traffic to a website. Do invest sufficient time in creating great content.

Also, make sure to carefully consider the words you use, especially on your call-to-action buttons. According to ZippyCart.com, the words you use on call-to-action buttons impact your conversion rate greatly.

Moreover, using the word ‘free,’ when asking people to sign up for or download items, has been shown to increase conversions by as much as 4.2 percent.