Do it Yourself – SEO Site Audit

Benefits of a professional SEO website audit include:

  • A professional SEO expert to conduct the audit
  • You’ll receive 30-100+ pages of findings and recommendations
  • You’ll have a list of action items and instructions on how to fix potential issues
  • The SEO expert is available for follow up consulting and to help fix issues if needed

But why not get started and just take a stab at it yourself? The below notes will give you some ideas and I’ll also share some tools that will help you facilitate this process.

1. Analyze the Technical Health of Your Website

Improving the technical performance of a website is one of the most important aspects to increase your site’s overall visibility in search engines. Potential technical aspects that you need to consider and analyze include:

  • URL Canonicalization
  • IP Canonicalization
  • Default/Index Page
  • Content Duplication
  • Page Title Duplication
  • Page Description Duplication
  • Clean URL
  • Robots.txt
  • XML Sitemap
  • Frames
  • Flash
  • 404 Page
  • Page Speed
  • Text Navigation
  • 4XX Errors and 5XX Errors

After you’ve watched the OMI session I’m leading, you’ll understand how tools such as Google Webmaster Tools, Google PageSpeed Insights, Google Mobile-Friendly Analyzer, SEOquake, Woorank, and iwebchk will help you during this process.

2. Analyze Your Website’s Functionality

Google cares a lot about how people interact with your website. You’ll lose a ton of “SEO points” if you optimize your site for search, start to get increased website traffic, but then people immediately leave your site because they can’t find what they are looking for. This dramatically increases your site’s bounce rate and Google will naturally penalize your site in search results. Make sure to get access to Google Analytics so that you can analyze your website’s traffic. Also, you’ll definitely want to read and adhere to Google’s design and content guidelines.

3. Analyze the Content of Your Website

A professional SEO site audit usually includes the review of your website’s content and how it’s optimized for search. By creating materials that draw the visitor in and entice them to delve more deeply into the website’s pages, optimized content will create a welcoming and interesting environment for potential new clientele – and will reduce your site’s bounce rate. Get started by conducting keyword research using Google’s Keyword Planner tool, which is part of Google AdWords.

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