While this might appear to be rudimentary SEO, it remains one of the most important steps as well. As we create this spectacular content that is tailored for specific user intents and lives on a well-constructed website, it still remains that the page itself must be well optimized.
If the page does not have the right keywords, then it will be a challenge for the search engines to understand where the content should be ranked and placed. Carefully determine keywords through keyword research, and then construct sentences that link the terms and long-tail keywords together to make your topic and expertise clear to the search engines and those considering consuming your content.
Things to do to improve technical SEO today:
- Use keyword research to find important and in-demand search topics
- Create sentences that effectively link different keywords together to show context
- Place keywords in the page title, H tags, URL, and naturally in the content
Even as the industry matures with micro-moments and data-driven strategies, technical SEO remains critical to successfully building strong websites