In order for a website to be found on search engines your site and all of its pages and posts should be optimized and registered on search engines. This is the foundation of Search Engine Optimization or SEO.

Intelligent search engine optimization is the first and most important step in any INTERNET marketing campaign. Careful manipulation of your site’s coding, structure and content can produce massive gains in your Google rankings and dramatic increases in high-quality, targeted visitors. This is one of the important aspects that affects your Organic Google position and can result in an influx of free traffic.

So Where do I start with Search Engine Optimization?

Keywords
Crucial to SEO is the use of relevant and accurate keywords. This are the words or phrases that potential customers search for. If you don’t have good keywords on your site, you won’t be found.

Content Generation
Creating exciting, unique and attractive content brings users to your site. Search Engines recognize this and reward you by directing potential customers to your site.

Be Mobile Friendly
More than 50% of searches in South Africa are from mobile platforms and this number is set to increase sharply. Having landing pages and a site that is responsive is crucial in the pursuit of greater SEO.

Fast Load Time
The faster a site is, the less frustration it is likely to cause a user. Statistics indicate that 40% of desktop users are likely to leave a site if it takes more than 15 seconds to loads and this figure is higher for those on mobile platforms….see more.