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Google looks for meaning

This feature perfectly illustrates why keyword specificity is dying. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries.

Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated.

As an example, according to Google’s own research, deriving meaning from the synonyms of keywords accounts for up to 70 percent of searches.

That means it doesn’t matter that you used the phrase “auto repair shop” exactly several times throughout your website. You could use “auto repair shop,” “car repair specialists,” and “vehicle repair facility” on different pages, and Google could theoretically put you in the exact same category.

Therefore, it’s far more important to optimize your site for a specific meaning rather than a specific phrase, and you can likely forget about keywords altogether in an effort to post relevant content and naturally build yourself as an authority in a given space.

2 Comments

  1. Google’s keyword tool was created for Adwords users, but it’s also very useful for people who don’t use Adwords. It serves two main purposes for those who want to achieve good rankings and get more visitors to their website through SEO – to provide keyword ideas and to give estimates of monthly search volumes for keywords. As choosing keywords is a critical stage in the SEO process, knowing how to use this tool properly is essential.

  2. Hmm it seems like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog blogger but I’m still new to everything. Do you have any tips and hints for newbie blog writers? I’d really appreciate it.|

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