This feature perfectly illustrates why keyword specificity is dying. When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries.
Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated.
As an example, according to Google’s own research, deriving meaning from the synonyms of keywords accounts for up to 70 percent of searches.
That means it doesn’t matter that you used the phrase “auto repair shop” exactly several times throughout your website. You could use “auto repair shop,” “car repair specialists,” and “vehicle repair facility” on different pages, and Google could theoretically put you in the exact same category.