People use different words when they search for on-line content. These search terms are called keywords.

Keyword research tools can help you discover topics that people are currently searching for that are related to your expertise.

  • Popular Keyword Research Tools:
    Wordtracker: generates keywords for search engine and website optimization.
    www.wordtracker.com/
  • Keyword Discovery: compiles keyword search stats from worldwide search engines.
    www.keyworddiscovery.com/
  • Goodkeywords: downloadable freeware that queries a number of popular search engines to identify good keywords.
    www.goodkeywords.com/
  • Google Alerts: email updates of the latest relevant Google results based on your choice of topic or keywords.
    www.google.com/alerts
  • Google Suggest: as you type in a keyword, Google offers suggestions and shows the number of results.
    www.google.com/webhp?hl=en&complete=1

Example: “Yoga” when entered into Google Suggest tells me that I should write articles about “Yoga Journals” or “Yoga Journaling”.