Google’s local listings are the blocks of business listings that link to Google business pages and Google map addresses. This is slightly different to regular organic listings in that Google shows the local block for geocentric search terms where the user is looking for a product or service in their area.
To optimize your business for local SEO, follow these steps:
- Create and complete your Google My Business page.
- Build links from other local businesses and relevant media sites or blogs.
- Add your local address, phone number and business name to the footer of all website pages.
- Ensure your business listings on third-party sites (e.g., Yellowpages.com.au andtruelocal.com.au) are consistent and match your Google business listing.