I’m often surprised to see that although some of my clients had paid big money for SEO services in the past, basic optimization things like keyword research and title optimization were not performed.
These being said, make sure your pages are targeting the proper keywords. The title tag has the most weight in search engine optimization, so make sure your keyword is there. The closer the most important keyword is to the beginning, the better. After that, you need to add the proper keywords to your Headings as well. The H1 is the most important heading so it should be the first thing on a page. In many cases, it’s the same as the title, but it doesn’t necessarily have to be.
If you have a PPC campaign running, you can inspire yourself from those titles. Many people think that PPC titles are unfit for SEO, but the truth is that the PPC titles are focused on conversion, which will benefit SEO greatly.
Same thing goes for the meta descriptions. Optimize the meta descriptions to convince people to click your link. Make sure you have your keywords there as well, otherwise the chances of it showing up are much lower.
Once you get a hold of it, you can start targeting multiple keywords with one page. Although this article doesn’t really target multiple keywords, we could say that this title is optimized for “effective seo techniques”, “seo techniques” and “seo techniques 2019”.
This is a great thing, because you can focus on writing bigger pieces of content instead of many smaller ones. Google loves longer content.