When utilizing any videos or images, first make sure that they are relevant to the message you are trying to convey. Remember that these are tools to enhance your content, not to draw away from it.
Next, it is essential that you tag these videos or images with the appropriate information. Things that must be included are:
- File Names – These provide additional information to search engines on how the images relate to the rest of the content on the page or site.
- Image Tags – These display words about the images when a user’s cursor is held over them, giving search engines further information about the images.
- Alt Tags -These provide text when images fail to load for any given reason and explain exactly what the images are.
Optimized images can bring you traffic from Google Images and other sources. Optimized videos can send you traffic, links, and mentions from websites like YouTube, Vimeo, and more. By optimizing images, you are simply providing visitors and Google with more information, which will help you rank higher.