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Image optimization

Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front.

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.

Header tags

Nobody likes running into a wall of text.

Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines.

Proper use of header tags can help break up your content into sections that are easier to read and utilize.

It’s easy to insert header tags in WordPress to improve user experience and improve SEO ranking of your website.

Website Readability

Even if you have a well-educated audience, they probably don’t want to be deciphering a PhD dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest.

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.

Begin Blogging

Blog. Blog. Blog. You’ll hear us say this over and over and over again. You have to be blogging on a regular basis because it is the center of any successful INTERNET marketing strategy.

Blogging has multiple benefits that you can read in detail about here, but in a nutshell it allows you to:

  • Have fresh content and more indexed pages on your website – Google likes this A LOT.
  • Blogs help you get found on-line by potential customers – there is a method to this blogging madness that involves thoughtful planning and strategy, but remember that whole feeling overwhelmed thing? Yeah we don’t want that to happen today.
  • Provide helpful information to your customer base. If you have an active blog that is providing good, quality information to your target audience, they are going to keep coming back and maybe, just maybe, turn into a customer.

The frequency at which you post your blog content really depends on your industry, your competition and of course, your budget and resources. A good starting place is to post twice a week.

Your goal: blog twice a week

Having a hard time getting motivated to start? Here’s what you do:

  • Schedule time on your calendar to write
  • Actually use that time to write
  • Set a timer to write for one hour…okay fine….30 minutes
  • Just write. What do you write about? Here are some ideas.
  • Nothing coming to you? Then just sit there. Right now it’s about building a habit. Research if you want to get ideas…but no email for Facebook!
  • When the timer goes off, take a deep breath and pat yourself on the back. It will get easier – we promise!

Blogging will become your bread and butter. You know how people can get cranky when they don’t eat. Well, you’ll need to keep feeding Google or else it will get cranky with you. But think about when you’ve had a really good meal with someone. They are so happy and relaxed – and Google will be too. So much so, that you’ll start seeing results – what kind of results depends on your personal on-line marketing strategy.

Website Schema Markup

Schema markup provides search engines with even more information about the pages on your site, such as what is available for sale and for how much, rather than leaving it open for interpretation by the spiders and algorithm.

Although Google does tend to be relatively accurate about the purpose of websites, schema markup can help minimize the potential for any mistakes. In a increasingly competitive digital ecosystem, brands do not want to leave themselves open to errors.

Schema has also been attracting attention because of its potential to help brands trying to gain extra attention on the SERP in the form of Quick Answers and other universal content. Brands that want events included in the new Google Events SERP feature, for example, should use schema to call the search engine’s attention to the event and its details.

Things to do to make sure your site has the correct level of schema markup:

  • Markup pages that have been optimized for Quick Answers and other rich answers
  • Markup any events you list on your page or transcripts for videos
  • Check for common schema errors including spelling errors, missing slashes, and incorrect capitalization
  • Use Google’s Structured Data Testing Tool to ensure the markup has been completed correctly
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