It’s no secret and no rocket science. The more (quality) content you post, the more traffic you will get. However, I still see a lot of new websites that want results with SEO lacking a blog.
If you only have 5 pages that list your products, chances are you won’t outrank Amazon and Game for “Diapers”, even if your diapers change themselves. You need to post blog posts regularly to show Google that your website is active. It’s also a great way of earning new backlinks, as people will be more likely to share those rather than your services pages.
Countless times I’ve noticed that whenever I post new blog posts on a website, all the pages gain a little boost in their rankings, especially if the pages aren’t on the first page of Google.
This proves (to me at least) that Google trusts websites that post regularly more. After you get to page 1, you might see what’s called the Google dance, where Google sometimes puts your page up to see how users react to it and then uses machine learning to figure out if it’s good. If they like it, you will rank higher. If they don’t and your bounce rate is very high, you’ll drop back to lower positions. Search engines are all about user experience these days.
The secret to always coming up with new ideas and topics for content and blog posts is to try and answer customer questions. Answering questions is also a great idea to target keywords introduced through voice searches. If you haven’t answered all your customers’ questions, you should start with that!
You’ll see that content can be written in any niche, even the shitty ones! Just take my example above… do you imagine how many parents search for “how to change a diaper” on the INTERNET?