What is SEO?
Search Engine Optimisation (SEO) is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed.
The landscape of SEO changes fast.
SEO And AdWords
SEO is a method that makes your website content relevant to search engines. SEO or Search Engine Optimisation helps to rank your website higher in the organic or natural search results. By optimizing your website, search engines see your site as the most relevant in accordance to the search query and put your site in top spots on the natural search results.
AdWords on the other hand, is advertising that makes it possible for you to place your advertisement on the top or right hand side of Google and their affiliate websites through paid search (A kind of pre-paid result). You can target specific keywords or phrases and display your offerings every time they search as long as you have budget left. It is much like needing airtime for your cellphone, you would buy airtime, load it and only once you make a call does the amount start to deplete, once someone clicks on your advert your budget will start to deplete, once depleted your advert will disappear until it is “topped up” having a professional agency like SEO Services Company in South Africa manage your AdWords campaign can great increase your quality score, reducing the cost per click and keeping your advert up for longer.
You may have already realised that making sure your Search Engine Optimization is correctly implemented within your website can great improve your rankings in various search engines. This is a service SEO Services Company in South Africa specialists and succeeds at time and time again. Let us help you!
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