SEO and Inbound Marketing are not individual silos any more. They are indisputably linked and go hand in hand. Inbound Marketing focuses on attracting visitors to your website and then turning those website visitors into customers. Some of the key strategies used in Inbound Marketing include content creation, conversion optimization, social media and more. SEO focuses specifically on improving your visibility in search engine results and generating more qualified traffic to your website. It’s a key player because it’s the first stage of the Inbound Marketing process: attract the right people to your website. SEO, when done right, gets you ranked higher in the search engines and puts your website listing in front of people that are not only likely to visit, but convert on your website once they get there.