In a webpage where the same keyword is repeated again & again, in a way that makes it very difficult to understand what the page is actually trying to say. This is SEO’ed copy.
SEO copywriting is the creation of website copy that includes heavy usage of keywords in hopes to move a page up the search engine rankings. It is generally written to a particular “keyword density”, which will supposedly perform well in the search engines.
For search engines with a heavy reliance on on-page factors, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.
What’s more, even if the SEO’ed copy works in a search engine, it is rarely effective for the human beings visiting the site.
In addition, SEO copywriting can be very profitable for the SEO firm, as the search engines regularly change their preferred keyword density. This results in more work for the SEO firm as they rewrite the SEO’ed copy, and up charge the client.
We prefer not to use SEO copywriting. We recommend that the targeted keyword be used in the page’s copy, but used in a manner that is natural sounding and effective for readers. Our SEO efforts focus on other on-page factors and most importantly – links.