SEO Strategy = The Irreplaceable Human Touch
There is no set formula for SEO success. Yet, there are certain aspects of optimization which will help achieve the desired effect; if they are managed correctly.
The first is user experience, or UX, of a website. If you are building or optimizing a website intended to be visited by people, it needs human insight to be truly effective. Things like reduction of bounce rates, time on site, and nurturing leads through the sales funnel requires human analysis. There are, of course, tools to assist, but the decision-making process needs human intervention to be successful.
Development of marketing strategies is another SEO element that you cannot put bots in charge of. Gathering target audience insights, constructing marketing plans and messaging, and strategic planning all tap into human emotions to get consumers to engage with a campaign. Automation services and software are simply not capable of understanding human emotion and, therefore, make poor marketers.
The same goes for PR. Public relations is all about human-to-human connections. Creating personal connections with bloggers, journalists and those who can help you acquire guest posts, features, and backlinks requires manual work and effort.
In a digital environment littered with content, content marketing is another aspect that needs a person to manage and oversee. You, or a content manager, need to create compelling and useful topics, write engaging materials that touch on human pain points, and obtain proper placement to get your materials seen.
For some things, there is just no replacement for a good old-fashioned human efforts. For other things, however, bots are just what the doctor ordered.