Interested in what people find when they Google your brand? This search reputation module is here to help you be more aware of the information that’s constantly published about your brand, analyse its impact on reputation and track changes.

Most of us know that first impressions are a big deal.

It’s what makes important introductions so stressful — at the back of our minds, we have that terrifying awareness that a poppy seed stuck in the teeth could be costing us the opportunity of a lifetime.

But how many of you have stopped to think about your digital first impression?

Don’t kid yourselves: in this day and age, the first thing anyone’s going to do when you catch their interest is run a Google search on you.

Potential employers, fans who’ve seen your work, creepy crushes and stalker exes — they’ve all got the Internet.

And it’s worth your while to ask yourself just what they’re going to see if the search.

Why?

Because first impressions – no matter where they happen – disproportionally affect another persons long-term perception of you!

When we say “first impression,” we’re talking about a deeply ingrained mental bias that forms within the first ten seconds or less of meeting a person.

It’s very unusual for a person to change his or her overall impression of another person’s character over time. It can happen, but it’s the exception, not the rule. Most of the time, we form an opinion and stick with it (in part because our brains hate to deal with being “wrong,” and so will consciously ignore evidence that might disprove our assumptions).

That’s true in person, and it’s true online too. If someone skimming over your public online presence for the first time finds you tedious, or offensive, or even just sloppy in your punctuation, that impression is going to stay with them.

And whether it feels like it or not, people are looking: in most surveys, a majority of managers, recruiters, and HR personnel (sometimes up to 90-95% of them, depending on your industry) say they use web searches and social media to evaluate potential hires and clients.