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Tag: keywords (page 1 of 2)

How to Add Keywords to Your Website Page

When adding keywords to your website, it is important to include your keyword in 6 places on each page of your website.

Including your keyword in these 6 areas will help search engines identify the subject of your page and rank your page in search results.

  1. Page Title
  2. Meta Description
  3. Header
  4. Sub Header
  5. Body Paragraphs
  6. Image Alt Tags

Page Title & Meta Description:

Page Titles & Meta Descriptions are a more technical part of key wording your website. However, it is important to recognize how valuable they can be for your INTERNET marketing efforts. What are Page Titles & Meta Descriptions? These parts of your website page actually show up in search results, they are the first impression a searcher gets of your website page.

If you do not have access to your website Page Titles or Meta Descriptions then it will be important to check with your website management company that those areas are filled out correctly for SEO.

Headers:

Headers are a lot like billboards for search engines. They are one of the biggest ways to show search engines what your main subject is for your page. It is important that you include your entire keyword in your header.

Sub-Headers:

Sub-headers are another area to tell search engines what you want the website page to be found for. Think of this area as real-estate, if you don’t try to include your keywords in the sub-header then you are missing out.

Body Paragraph:

When writing the body content for your website page you should try to include your keyword, or at least parts of your keyword. Remember to keep your writing natural, search engines will actually penalize you if your writing over stuffs keywords and appears unnatural. When you first try to write with keywords you might find it difficult, but keep practicing! It really does get easier, and you will get better at shaping your content for adding keywords.

Image Alt Tags:

Images are a great addition to any web-page, in fact they can even help search engines rank you. Alt tags are essentially a label that you assign to your image so that search engines can read the image. If you don’t use Alt tags for images then search engines will not see it. By key wording these image Alt Tags you are telling search engines “I used a picture and it relates to the subject of my page.”

Get found on Google with Search Engine Optimization

In order for a website to be found on search engines your site and all of its pages and posts should be optimized and registered on search engines. This is the foundation of Search Engine Optimization or SEO.

Intelligent search engine optimization is the first and most important step in any INTERNET marketing campaign. Careful manipulation of your site’s coding, structure and content can produce massive gains in your Google rankings and dramatic increases in high-quality, targeted visitors. This is one of the important aspects that affects your Organic Google position and can result in an influx of free traffic.

So Where do I start with Search Engine Optimization?

Keywords
Crucial to SEO is the use of relevant and accurate keywords. This are the words or phrases that potential customers search for. If you don’t have good keywords on your site, you won’t be found.

Content Generation
Creating exciting, unique and attractive content brings users to your site. Search Engines recognize this and reward you by directing potential customers to your site.

Be Mobile Friendly
More than 50% of searches in South Africa are from mobile platforms and this number is set to increase sharply. Having landing pages and a site that is responsive is crucial in the pursuit of greater SEO.

Fast Load Time
The faster a site is, the less frustration it is likely to cause a user. Statistics indicate that 40% of desktop users are likely to leave a site if it takes more than 15 seconds to loads and this figure is higher for those on mobile platforms….see more.

What are the actual searches that are being used, what keywords actually get more business for your company?

Marketing – This is what we are doing – marketing you site and hence company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. I have seen many sites that can be found as you key in the company name. So the marketing skill requires knowledge of a company’s business, what they are really trying to sell and an understanding of what actual searches may provide dividends.

Keywords, keywords, keywords

You should be conscious of placing appropriate keywords throughout every aspect of your site: your titles, content, URLs, and image names. Think about your keywords as search terms — how would someone looking for information on this topic search for it?

The title tag and page header are the two most important spots to put keywords, PC World notes.

BEWARE: Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and search engine spiders are programmed to ignore sites guilty of “keyword-stuffing.” Be strategic in your keyword use.

Find the keywords Google attributes to your site

This should be the first step for any SEO campaign. The free Google Keyword Planner tool, which can be used to input your website’s home page URL and review the keyword ideas Google provides. You should also do the same for two or three competitive sites.

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