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Tag: Search Engine Optimization

Evaluate your Website

Try your best to be objective. If you were coming to your website for the first time, what would you think of it? How does it make you feel? Irritated? Overwhelmed? Calm? Happy?

There are a lot of things that can contribute to these emotions, such as overall design, colors, fonts, navigation, and images.

Your goal — Take 30 minutes and jot down some things you notice. Consider:

  • Where your eye goes to first
  • If the company contact information is easily found
  • If the site loads fast or slow
  • If the product or service information is up to date
  • Whether the navigation bar makes sense or not
  • Broken links

There. That was easy. Now you have to decide what to do about it. I suggest asking a friend or perfect stranger to evaluate your site too. Someone who is honest and you trust. Because sometimes we think something looks good, but we’re wearing rose colored glasses.

Once you have a second or even third opinion, it may or may not be time for a re-design.

Effective Search Engine Optimization

While this might appear to be rudimentary SEO, it remains one of the most important steps as well. As we create this spectacular content that is tailored for specific user intents and lives on a well-constructed website, it still remains that the page itself must be well optimized.

If the page does not have the right keywords, then it will be a challenge for the search engines to understand where the content should be ranked and placed. Carefully determine keywords through keyword research, and then construct sentences that link the terms and long-tail keywords together to make your topic and expertise clear to the search engines and those considering consuming your content.

Things to do to improve technical SEO today:

  • Use keyword research to find important and in-demand search topics
  • Create sentences that effectively link different keywords together to show context
  • Place keywords in the page title, H tags, URL, and naturally in the content

Even as the industry matures with micro-moments and data-driven strategies, technical SEO remains critical to successfully building strong websites

Get found on Google with Search Engine Optimization

In order for a website to be found on search engines your site and all of its pages and posts should be optimized and registered on search engines. This is the foundation of Search Engine Optimization or SEO.

Intelligent search engine optimization is the first and most important step in any INTERNET marketing campaign. Careful manipulation of your site’s coding, structure and content can produce massive gains in your Google rankings and dramatic increases in high-quality, targeted visitors. This is one of the important aspects that affects your Organic Google position and can result in an influx of free traffic.

So Where do I start with Search Engine Optimization?

Crucial to SEO is the use of relevant and accurate keywords. This are the words or phrases that potential customers search for. If you don’t have good keywords on your site, you won’t be found.

Content Generation
Creating exciting, unique and attractive content brings users to your site. Search Engines recognize this and reward you by directing potential customers to your site.

Be Mobile Friendly
More than 50% of searches in South Africa are from mobile platforms and this number is set to increase sharply. Having landing pages and a site that is responsive is crucial in the pursuit of greater SEO.

Fast Load Time
The faster a site is, the less frustration it is likely to cause a user. Statistics indicate that 40% of desktop users are likely to leave a site if it takes more than 15 seconds to loads and this figure is higher for those on mobile platforms….see more.

Search Engine Optimization

WordPress is one of the most robust and extremely versatile content management systems around. WordPress could be used to design a basic blog page, or it can be used as the powerful support behind your e-commerce business. What is fantastic about WordPress is that you will be able to easily build both kinds of websites without any help; even if you do not know a single thing when it comes to building a internet site or HTML. Even so, the very best point about WordPress is that it is incredibly search engine optimization friendly. Why is WordPress is among the best web content management platforms for search engine optimization?

1. SEO Friendly Permalinks:
Permalinks are in essence links or URLs to your article. Any time you generate a post or article on WordPress, a URL is instantly created.

Word press lets you create URLs or permalinks that are made up of keywords that search engines love. This allows search engine crawlers to rank you for the keyword of your choice.

2. Search Engine Optimization Friendly Blog Post Titles:
Wordpress can be set up to automatically make the blog post titles a URL. A key word rich title utilized as a permalink to your internet site will make it easier for you to achieve greater rankings in Google and other search engines when people are searching for data or products that you have to offer.

3. The Ability to Create Tags:
Tags are similar to labels. Tags are located at the end of a article on any Word press web site and enable you to utilize keyword phrases to describe your article. At the end of this article you will likely see several words or tags at the end of the post such as “Word press”, “WordPress for beginners”, or “WordPress for SEO”. These tags or key words will let the search engines web spiders to better index your article which in turn will assist visitors who are looking for information like “word press” or WordPress for SEO to find your online site.

4. Gives You The Capability To Cross Link Content:
Word press allows you to effectively link comparable content to one another which helps with search engine optimization. Cross linking is when you create a link from one of your articles to another relevant article on your site. Using this article as an illustration, I could create a link within this article that when clicked on will bring you to another WordPress article which you may find insightful.

The link would be a key word, or keyword phrase such as “learn WordPress”. This is another WordPress tool that will help with your search engine optimization.

5. You Can Ping All New Articles or Posts:

Every time you publish or edit either a posting or a page your Word press web site will alert a number of different web sites that you have updated your website. This is called pinging and it is another very valuable aid that you can use to help your website ranking in the search engines.

6. Easy Set Up of Google Sitemaps:
Google Sitemaps comes with 2 very important advantages for website owners. Not only can it help site visitors see a outline of what they can find on your website, but it helps Google to further index and rank your website by letting Google know which blog pages are the most significant.

7. Ability to Create Categories:
Categories help you to automatically arrange your content on your web site. Think of categories like folders or maybe, a directory. Guests to your website can find any blog post that you have ever published on your web site, or any product that you want to sell easily because WordPress lets you create a category. If you have visited web sites where you can easily select a list of subjects or products based on type, that web site has set up categories. As you’ve probably suspected, search engines love it when website information is well organized and this will also help with the indexing of your blog site on Google, or any of the major search engines. A suggestion for you: Use keywords that your audience is searching for as categories to make it simpler for people to discover you. Having a web site that is SEO friendly is a breeze because of the resources built in to Word press.

If you really want to make it simpler to be discovered on the internet, Word press is a an effective search engine optimization tool that you can not do without.