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Tag: social media

Social Media Sharing

The number of Facebook shares, Tweets, Pinterest pins and other social media mentions can influence SEO rank.

Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches.

Social sharing also helps drive purchasing behavior: Nearly 4 in 10 Facebook users report they have gone from liking, sharing or commenting on an item to actually buying it, while 43% of social media users have purchased a product after sharing or liking it on Pinterest, Facebook or Twitter.

In this case study, a pest control company boosted organic traffic by 15% in just 2 weeks after running a campaign aimed to increase social sharing.

Peep Laja managed to get over 40,000 unique visits to his site in month number one, having most of the traffic generated through social media sharing.

To get you started, here are a few social share button plug-ins to try:

  • SumoMe
  • Shareaholic
  • WP Social Sharing

Resolving the conflict between usability and SEO “best practice”

In most cases, elements that contribute to good usability also increase SEO ranking. However, there are instances when conflict my occur:

  • Many content creators “stuff” keywords onto a page to get SEO juice, but that could undermine the readability and user experience of the content.
  • The attempt to get keywords into an article can affect the vocabulary choice of the writer, sometimes making content hard to comprehend.
  • Outbound links can be good for SEO, but too many of them can be distracting and if they are not directly related to the topic at hand, it can impact the reader’s experience.
  • Overloading footers that contain every single page on the site may help with SEO, but it also creates confusion when a visitor is trying to look for certain key pages.
  • Sometimes, particularly in the short term, you may have to make a trade-off between more traffic from SEO and optimal user experience.

Don’t get lured into just comparing numbers – such as visitor numbers and page views. Traffic from SEO may give you higher numbers in the short term, but better user experience can often result in higher conversions.

In the long run, with an eye on conversion and ultimately revenue, it’s often a smart move to prioritize user experience instead of milking every last SEO trick.

Things You Should Never Post on Social Media

Social media has made it possible to share your thoughts and ideas with thousands of virtual strangers, literally within seconds. You barely need to have formed a cohesive thought, and BOOM! There it is, posted for the world to see.

But before you hit that ‘publish’ button, do me a favor: run through this list of the top 10 things you should never post on social media. It just may save you from causing hurt or embarrassment to yourself or others!

1. Offensive content on social media

Where do I start? There are so many types of posts that fall into this category. Racial slurs, graphic images, crude jokes, swearing (except in the rare event this is an integral part of your brand), to name just a few.

Some business owners don’t think it’s a big deal to occasionally post a distasteful joke or questionable picture; I strongly disagree. This lack of awareness and respect can cause irreparable harm to your brand. When in doubt, leave it out!

2. Gossip or attacks against specific people

If you’ve been hurt or harmed in some way, you may feel justified in lashing out on social media. However, there are two big problems with this: First, when you specifically call someone out in such a public venue, you often leave that relationship in a state of disrepair. It’s pretty hard to recover from that type of attack! Second, this type of public shaming often says more about you than the person you’re talking about. It sends the message that you don’t respect others, and may damage the trust your audience has in you (“Why should I trust you when I see how easily you can turn on others?”).

3. Claiming other people’s content as your own

Any time you use someone else’s content without attribution – images, quotes, or original ideas – you run some pretty serious risks. Remember that copyright infringement is a serious offence that can lead to legal action, and that can do serious damage to your brand. While you may get away with it in the short term, it’s just not worth it!

4. Speaking negatively about an employee/boss/co-worker

Social media isn’t the place to air grievances against employees or co-workers. It also isn’t the place to give specific details about mistakes your employees have made, or about how insufferable your boss is. Sharing this type of content on social media is not only unprofessional, in rare circumstances it can be grounds for legal action.

5. Sharing specifics about an upcoming holiday or business trip

Sharing images or videos from a trip is great for helping your followers feel like they’re in on the action. The trouble is, you don’t know exactly who’s listening in! Avoid mentioning specific details about your trip (dates, locations, etc.). Better yet, share pictures once you’re back!

6. Private conversations (without permission)

Have you ever received an email or private message from a follower that you couldn’t wait to share with your audience? Maybe it was an awesome tip or trick, or maybe it was a shining testimonial about your product? It’s always a good idea to ask for permission before sharing this type of content on social media. If you’re going to be sharing a screenshot or any identifying information, you DEFINITELY need to get written permission first!

7. Too much personal information

You know I talk a lot about being yourself on social media. This mean being authentic, and letting your followers see the real YOU. This doesn’t mean, however, that you should let it all ‘hang out’! Make sure you have a good balance of informative, industry-specific content, mixed with some personal tidbits to let your followers know you’re a REAL person!

8. Financial information

Obviously, you never want to share sensitive financial information like your bank account or credit card numbers (!). But I also discourage business owners from sharing info like financial projections, quotas or earnings. While this can be acceptable in certain industries (e.g., online marketers often share monthly income reports), this isn’t the norm in most industries.

9. Sharing posts or links that aren’t substantiated

Before sharing a post or article that could be controversial or sensational, always be sure to do your homework. Sharing posts that end up being scams (or that are simply inaccurate) can send the message that you’re naïve or that you don’t care enough to fact-check. And it goes without saying: before sharing ANY link, be sure to click on it yourself first!

10. Anything you don’t want to be online FOREVER

When you put something on social media, you have to assume it’s out there permanently. In the age of screenshots, there is no ‘taking it back’, even if you’ve made a big mistake. Before you post anything remotely personal or sensitive, ask yourself, “Do I want this to be online forever?” If the answer is no, don’t hit the ‘post’ button!

Why is Social Media part of SEO?

Social media is an interactive form of on-line media, allowing everyday individuals, like you and me, to participate in the creation and development of the content of the media. So we are not just receptive to the media, like in traditional media methods, but are allowed to be a part of it! It not only allows us to communicate effectively with one another over the internet but also allows us to share our thoughts, videos, pictures, likes and dislikes with the rest of the world – and to find out their opinions on it in real time. It allows us to network, talk, share and participate with various business contacts, friends, and communities by the click of a button.

There are a variety of Social media, including YouTube, Flickr, LinkedIn, Twitter and Facebook…to name a few. It is clear why Social media are the words on everyone’s lips!

Why does my business need Social Media?

We all know the world is going social and the business world needs to join the conversation. Consumers no longer rely on traditional media, but are looking to the World Wide Web to show them what they need. A recent study has shown that individuals are more likely to rely on and trust in peer reviews for a product or service, as opposed to advertisements. Therefore by giving people the opportunity to comment on your business through social media, it not only spreads good word to consumers, but also highlights possible areas of change for you as a company.

Social media has many benefits for your business as it allows you to increase brand awareness and exposure, make new contacts, build new and strengthen existing relationships through effectively interacting with your chosen target market, you can build on or add to an existing web site, it allows you to promote new and existing products or services, you can easily answer questions and erase doubts, and is a great way to monitor your businesses reputation.

Social Media is fun, there is a fundamental shift in the way we communicate and being part of the change is the first step to success!

SEO has everything to do with Social Media

Before the advent of Facebook and Twitter, SEO was the one and only technique to get traffic from an organic way. But now, social media is everywhere, and the line is quickly blurring between the two. While some marketers still consider SEO and social media to be different beasts, the truth is that they are very closely linked. For example, Google now places their own social network, Google Plus, into its search results. If you can get enough influential people to talk about your product and link to your site, then their recommendations will show up in any Google search result that their friends does. This clearly affects SEO. On the reverse side, Facebook has started going after search as well, by recently introducing their Open Graph engine, which searches based on friends and interests. So the two domains are closely linked, and they are becoming closer all the time.