Website design plays an important role in building trust with users. However, this doesn’t mean you focus only on the design and compromise on the content.
Informative, fresh and unique content is of great significance when it comes to attracting traffic to a website. Do invest sufficient time in creating great content.
Also, make sure to carefully consider the words you use, especially on your call-to-action buttons. According to ZippyCart.com, the words you use on call-to-action buttons impact your conversion rate greatly.
Moreover, using the word ‘free,’ when asking people to sign up for or download items, has been shown to increase conversions by as much as 4.2 percent.
For those of you who have been paying attention, this comes as no surprise. While the need to create great content is nothing new, it does still bear repeating as many folks are still producing thin, keyword-riddled content written for Google bots, not their targeted audience.
Google’s algorithms increasingly focus on the actual value of content. This simply means that black-hat tactics no longer work. Google demands high-quality, relevant, and useful content. Anything else is simply harming your efforts.
Be sure that all of the content you generate and publish is top-notch and written with the audience in mind. Make content as useful and intriguing to your audience as possible through emerging data points, tips and tricks on relevant topics, and visual devices.
There are plenty of resources online that give great information about how to optimize content to boost SEO. Study content generation tools, great authors, and whatever else you think will assist you in creating epically great content because this aspect of SEO is not going to change.
Many people have seen the benefit of having a healthy back-link profile, but many others have also experienced penalties or spent countless hours building links to no avail. While the importance of back-links has certainly dropped, a high-quality link is still powerful. The link itself should not be the goal.
If you post great content, the back-links will follow.
SEO usually costs time and money, and as such it is unrealistic to think you can do everything possible in every facet of online marketing. So often you have to make choices, and some may be tempted to focus on link building instead of content. However, the goal of SEO is to bring good traffic to your site. Quality is very important, not only quantity. Not having good content means your site has no value to anyone, and as such it will quickly lose any benefit that the extra links gave you. In fact, the most useful backlinks are usually not those you have direct access to. They are reviews from celebrities in your niche, news sites, and anyone who already is an authority talking about your product. By having good content, those links can actually come by themselves, simply through PR or word of mouth. But a bunch of backlinks on low authority blogs will not help you much at all, and the ranking you may get from them will not last long as those sites clean up those links. Instead, focus on your audience and try to know who you are writing for. By producing good content you are helping your site more over the long run.