Create a YouTube Channel for your website and embed interesting videos into your website. Using the right keywords and building authority is made easier by managing an active channel that provides relevant information to your audiences. This also opens a new avenue of showcasing your offerings in a creative way to a wider audience. The links of YouTube can be directed back to your pages and vice versa, hereby building trust, loyalty, authority and respect for your website and your brand on the whole.
Your SEO services provider can also incorporate techniques in social media marketing to help increase page views and website conversion rates by leveraging video sharing websites and other platforms. Behind Google, YoutTube acts as the second largest search engine providing significant traction to businesses that are able to achieve high rankings here.
By innovatively integrated external tools into your web pages, you can reach out to a wider audience, engage with existing and potential customers and improve conversion rates. Soon, your website will be performing a lot better than all your competition.