This may seem like a no-brainer, but there is still an absurd amount of keyword-riddled content posted on-line that caters more to the bots that crawl the articles than to the people that actually read the pieces. Not only will this style of writing deter many potential prospects from reading your material or shopping with your brand, but this will actually damage your SEO efforts. Google has the ability to identify these types of posts and will purposefully downgrade a site’s ranking for posting such material.
Now, this is not to say that keywords are no longer critical, as they most definitely still are. The trick here is to weave these words into the piece in a natural and flowing way.
Instead of catering to Google-bots, ensure that the content generated is unique, relevant, and most of all, useful to the audience it is aimed at. In this digital era, there is a bounty of various tools and applications available on-line that can assist writers in creating outright great content. Tools like the Hemingway Editor are great for keeping content focused and precise for your audience.